A buyer cannot touch your product. The photos show what it looks like; the description tells them everything else. A good product description answers their questions before they ask — and that is what turns a visitor into a buyer.
The 5 questions every description must answer
- What is it? Name, type, material.
- How big or how much? Size, weight, quantity, measurements.
- Who is it for? Age, skin type, occasion, room.
- How do I use or care for it? Wash care, storage, shelf life.
- Why should I trust it? Where it is made, who made it, any certificate.
A simple format
- One opening line — what it is and why it is special.
- Short bullet points — size, material, colour, quantity.
- Care or usage — two or three lines.
- Delivery and returns — one line.
Example: a saree
Soft cotton-silk saree from Maheshwar, with a zari border that feels light for day-long wear.
- Length: 5.5 m + 0.8 m blouse piece (unstitched)
- Fabric: cotton-silk
- Colour: rani pink with gold border
- Care: dry clean first time, then gentle hand wash
Example: sweets
Ratlami sev made fresh in small batches with laung and black pepper.
- Net weight: 500 g, sealed pouch
- Shelf life: 45 days from packing date
- Contains: gram flour, oil, spices
- Store in an airtight container after opening
Example: home decor
Hand-carved mango wood tray, perfect for serving tea or as a festive table piece.
- Size: 30 × 20 cm, 4 cm deep
- Finish: natural, food-safe
- Care: wipe with a dry cloth; do not soak
Example: beauty
Lightweight vitamin C face serum for dull, uneven skin.
- Size: 30 ml
- Skin type: normal to oily
- Key ingredients: vitamin C, niacinamide
- Use: 3–4 drops at night; use sunscreen in the day
Mistakes to avoid
- Copying the same text across many products.
- Big promises — "best quality", "100% guaranteed results".
- Missing size or weight — the top reason for returns.
- Long paragraphs nobody reads on a phone.
Write for Google too
Use the words buyers search: the product type, material and place — "cotton-silk Maheshwari saree", "Ratlami sev 500 g". Put them naturally in the first line, not stuffed in every sentence.
Our online stores give every product its own page with a title, description and photos, so each one can be found on Google. See online store plans or read how to write product titles that rank.
Sources: ecommerce copywriting guides and common reasons for returns in Indian online retail.
FAQs
What should a product description include?
What the product is, its size or weight, who it is for, how to use or care for it, and why the buyer should trust it.
How long should a product description be?
Short: one opening line, four to six bullet points and a line on care or delivery is enough for most products.
Can I copy descriptions from the manufacturer?
Avoid it. Write your own words so each page is unique, and add details only you know.
How do descriptions help with Google?
Using the words buyers search — type, material, place — helps Google understand and show your product page.
Need a custom solution?
Instacode builds production-grade software — algo trading, ecommerce, web apps. Let's talk.
Get in Touch
💬 Comments (0)
Be the first to comment 🚀