"It didn't fit" is the most common reason clothes come back. Every return costs you shipping both ways and a buyer who may not order again. A clear size chart fixes much of this.
1. Measure the garment, not the person
Lay the garment flat and measure it with a tape: chest (armpit to armpit, then double), waist, hip, length and sleeve. Write these in inches. Buyers can compare with a piece they already own.
2. Make one chart per style
A straight kurti and an A-line kurti fit differently. Do not use one chart for everything. Measure one piece of each size for each style.
3. Keep it simple
A small table with S, M, L, XL, XXL and four or five measurements is enough. Too many numbers confuse buyers.
4. Add fit notes
Write one line: "Relaxed fit — if you like a fitted look, choose one size smaller." Or "Model is 5'5" and wears size M." These lines answer most questions.
5. Special cases
- Blouses: say whether the blouse is stitched, semi-stitched or unstitched, and the margin left for alteration.
- Lehengas and ghagras: give the waist range and the length.
- Kids' wear: give both age and measurements — children of the same age vary a lot.
- Free size: still write the actual measurements.
6. Show it where buyers decide
Put the size chart on the product page, close to the size buttons, as an image or simple table. Buyers should not have to search for it.
7. Write a short exchange policy
Say how many days a buyer has to ask for a size exchange, that tags must be on, and who pays for shipping. A simple, fair policy makes buyers feel safe ordering.
8. Learn from every return
When a buyer returns for size, note the style and size. If one style keeps coming back, fix its chart or fit note.
Our online stores let you add size options to each product and put the size chart in the product description, run coupon codes and issue GST invoices. See ecommerce websites for clothing stores or clothing ecommerce website in Ahmedabad.
FAQs
Should a size chart show body or garment measurements?
Garment measurements in inches are clearest, plus a fit note to guide buyers.
Do I need a different chart for each style?
Yes. Different cuts fit differently, so measure each style separately.
What should I write for free-size clothes?
The actual measurements of the garment, so buyers know what free size means.
How do I reduce size returns?
Clear charts, fit notes, a model's height and size, and a simple exchange policy.
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