Many Indians trust ayurveda for daily care — hair oils, herbal powders, balms and teas. Selling ayurvedic products online can reach buyers across the country, but it comes with rules. Here is how to do it right.
1. Get the right licence
Ayurvedic medicines are made under a licence from the state licensing authority, under the Drugs and Cosmetics Act. If you buy from a licensed maker and resell, keep their licence details and invoices. Do not sell medicines made without a licence.
2. Label every product fully
- Product name and ingredients.
- Net quantity.
- Batch number, manufacturing date and expiry date.
- Manufacturer's name, address and licence number.
- How to use it.
Show a clear photo of the label on the product page.
3. Be careful with claims
Indian law does not allow advertising that a product cures certain diseases. Avoid words like "cure", "permanent solution" or "guaranteed result". Describe traditional use simply, and suggest buyers see a qualified doctor for health problems.
4. Start with daily-care products
Hair oils, soaps, face packs, herbal teas and balms are easy for new buyers to try. Classical medicines need more care and explanation, so add them later.
5. Pack oils so they never leak
Tape the cap, put each bottle in a zip pouch, and pack bottles upright with padding. One leaking bottle can spoil a whole parcel and a good review.
6. Price for the full cost
Add herbs, oil, bottle, label, box, shipping and payment fees, then your profit. Trial sizes help first-time buyers say yes.
7. Build repeat orders
A bottle of hair oil lasts a month or two. Add a thank-you card with a coupon, and send a WhatsApp reminder to buyers who agreed when their bottle is likely to finish.
8. Show who makes it
If your family has made oils for generations, tell that story with a photo. Buyers trust makers they can see.
Mistakes to avoid
- Selling without proper licence or labels.
- Miracle or cure claims.
- Copying other brands' photos.
- Weak packing for oils.
Our online stores let you add label photos and full details to each product, take UPI and cards through Razorpay, offer COD and issue GST invoices. See ecommerce websites for ayurvedic brands or ayurvedic ecommerce website in Thiruvananthapuram.
FAQs
Do I need a licence to sell ayurvedic products online?
Ayurvedic medicines must be made under a state licence. Resellers should buy only from licensed makers and keep their details.
What should an ayurvedic label show?
Name, ingredients, net quantity, batch number, dates, manufacturer details, licence number and directions.
Can I say my product cures a disease?
No. Avoid cure or guarantee claims and describe traditional use simply.
Which ayurvedic products are easiest to start with?
Daily-care items like hair oils, soaps, face packs, herbal teas and balms.
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