Ecommerce Website for Ayurvedic Brands

The licence number belongs on the page

Ayurvedic products manufactured in India are made under a licence issued by a State Licensing Authority under the AYUSH framework. That licence has a number, and it appears on your pack.

Put it on the product page as a field. Add the manufacturer name and address next to it.

If you are a brand rather than a manufacturer, the licence belongs to whoever makes it for you. Carry theirs, and say who they are.

Two reasons this is worth doing. First, a serious buyer looks for it, and a sceptical one notices when it is missing.

Second, it separates you from the sellers listing unlicensed preparations as ayurvedic. That practice is why the whole category carries a credibility problem.

The same applies to a GMP certification if you or your manufacturer holds one. State it, name the certifying body, and put the certificate in the gallery.

Classical or proprietary — say which

This distinction is well understood inside the trade and almost never explained to customers, which is a missed opportunity.

A classical formulation follows a recipe from an authoritative text — Charaka Samhita, Sushruta Samhita, the Ayurvedic Formulary of India. Triphala churna is triphala churna. The buyer is choosing your version of a known thing. So the only real questions are sourcing and quality.

A proprietary formulation is your own combination, licensed as such. Here the buyer is choosing a product only you make, and the composition matters much more.

Carry it as a field, and where the formulation is classical, cite the text. That single line does more for credibility than a paragraph of description, because it can be verified.

Then list the composition properly — each ingredient with its Sanskrit and botanical name and the quantity per unit dose. Buyers in this category read ingredient lists carefully, and a vague one reads as something being hidden.

What the law does not let a product page say

This is the part where well-meaning sellers get into trouble, and it is worth being concrete rather than vague about it.

The Drugs and Magic Remedies (Objectionable Advertisements) Act sets a hard limit. It bars advertising a remedy for a listed schedule of conditions. That list includes diabetes, cancer, heart disease and several others.

It does not matter whether the claim is true. It does not matter that the use is traditional. Advertising it is the part that is barred.

So a product page cannot present a product as a treatment for those conditions.

That includes the softer versions. Helps manage. Supports control of. Traditionally used for. These are the phrasings sellers reach for when they already sense a direct claim is a problem.

What you can do is describe the product factually. Composition. The classical text it follows. Traditional category of use in ayurvedic terms. Dosage as per the label. Manufacturer and licence.

None of this is legal advice. If a specific claim matters to your business, check it with someone qualified.

But the general shape is clear enough to build a catalogue around. And the catalogue ends up better for it.

Some products need a practitioner, and the store knows nothing

Part of the ayurvedic range is genuinely meant to be taken under the guidance of a qualified practitioner rather than picked off a shelf.

The store has no prescription upload and no verification workflow. There is no field for attaching a practitioner\'s note, no review queue, and no check on what may be dispensed to whom.

The practical approach is to keep the online catalogue narrow. General wellness, classical preparations in common use, personal care and supplements.

Anything requiring guidance is handled the way you already handle it — in consultation, at the counter, or over the phone.

Where a product carries a dosage instruction, publish it exactly as it appears on the label rather than paraphrasing it.

Shelf life, storage, and what is not tracked

Ayurvedic preparations vary widely in how long they keep. Churnas, oils, ghritas, asavas and arishtas all behave differently. Some improve with age. Others do not.

So shelf life and storage go on each product page as text you write — best before a stated period from manufacture, keep away from moisture, do not refrigerate, use within a stated time after opening.

The platform has no batch tracking and no expiry alerting. It will not warn you that stock is ageing, does not hold a manufacture date per unit, and cannot allocate a specific batch to a specific order. Rotation stays a storeroom discipline.

Print the manufacture date and batch on the pack, which you are required to do anyway, and photograph it. Buyers in this category check, and a visible date does more for a first order than any amount of description.

Trust is built by other customers

In a category where you cannot make the claims a buyer is actually curious about, other people saying things is disproportionately valuable.

Product reviews from verified buyers carry the weight your own copy cannot. They also stay yours — reviews collected on a marketplace belong to the marketplace, and reviews on your own store accumulate into an asset.

Content does similar work. Write a page explaining what a classical formulation is. Or how a churna differs from a tablet. Or how your sourcing works. Those pages bring in buyers who are still researching, and they build credibility on the way.

Bundling by routine also works — a set of preparations used together, sold as one item, with the reason they go together explained plainly. It lifts the order value without needing a claim.

Both of those are slower than advertising and they compound. Realistically this is a six to twelve month build for organic visibility, and any agency promising faster in a regulated category is not being straight with you.

What it costs

Starter — ₹4,990 one-time. Full catalogue with licence, formulation and composition attributes, stock management, Razorpay and COD, GST invoicing and the admin panel. Live in three to five days.

Pro — ₹9,990. Adds Shiprocket, Partial COD, abandoned cart recovery, frequently bought together, Meta Pixel and customer reviews.

Elite — ₹19,990. Adds Meta CAPI, WhatsApp order automation, advanced analytics and multi-store admin.

One-time, no monthly fee, no commission. Send us your product list along with licence details and composition — those fields are worth setting up correctly at launch rather than retrofitting them across a catalogue later.