Your store name goes on your website, your packets, your Instagram page and every WhatsApp message. Changing it later is painful. Spend one evening choosing well with this simple online store name checklist.
What makes a good store name
- Short — two words or fewer if possible.
- Easy to say and spell — someone should be able to type it after hearing it once.
- Not too narrow — "Indore Cotton Kurtis" is hard to use if you later sell sarees.
- Yours — not close to a big brand's name.
Four simple ways to find a name
- Your family or shop name: "Sharma Sarees", "Gupta Sweets". Trusted and local.
- A place plus a product: "Malwa Spices", "Bhopal Batik".
- A feeling: "Sukoon Home", "Rang Rasoi".
- A made-up word: easy to own, but needs more effort to build.
Check before you decide
- Domain: is the .in or .com free? Try your name exactly, without hyphens.
- Instagram and Facebook: is the same handle available?
- Trademark: search the name on the IP India public search to see if someone already registered it in your category.
- Google: search the name. If a big company shows up, pick another.
.in or .com?
If you sell mainly in India, a .in domain is perfect — it tells buyers you are an Indian business. If you hope to sell abroad or want the most familiar ending, take .com. If both are free, buy both and point one to the other.
Mistakes to avoid
- Hyphens and numbers — "best-saree-4u" is hard to say and looks spammy.
- Spelling tricks — "Kwality" or "Fashun" make people mistype.
- Words like "cheap" or "best" — they age badly and sound like ads.
- A name too close to a famous brand — it can bring a legal notice.
Say it aloud test
Tell the name to five friends on the phone and ask them to type it. If three of them get it right, it is a good name.
Once you have a name
Buy the domain in your own name, so it stays yours. Put the name on your packets, bills and WhatsApp profile so it is the same everywhere.
When we set up your store, you buy the domain directly from the provider and we connect it to your store with SSL. See online store plans or read how to get your first 100 orders.
FAQs
How do I choose a name for my online store?
Pick something short, easy to spell and not too narrow, then check the domain, social handles, trademark search and Google before you decide.
Should I take a .in or .com domain?
A .in domain suits businesses selling mainly in India. Take .com if you plan to sell abroad. If both are free, buy both.
Can I use hyphens or numbers in my store name?
Better not. They are hard to say aloud and look less trustworthy.
Who should own the domain?
You. Buy it in your own name so it always stays with your business.
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