Dhanteras falls on Friday, 6 November 2026, two days before Diwali. It is one of the year's biggest buying days. Many families believe buying metal on this day brings good fortune — so shops that sell the right things, and plan their delivery well, can have a great week.
What people buy on Dhanteras
- Gold and silver — coins, small jewellery and silver idols.
- Utensils — brass, copper and steel plates, lotas and kalash.
- Brooms — many families buy a new jhadu for the home.
- Diyas and puja items — for Diwali, two days later.
- Dhaniya (coriander seeds) — bought in some homes as a symbol of wealth.
- Electronics and vehicles — big purchases are often timed for this day.
A simple plan for small online stores
Mid-October: get your products ready
Add Dhanteras products with clear photos, weights and sizes. For utensils, show the item next to a hand or common object, and write the metal clearly — pure brass, stainless steel, copper.
Late October: tell your buyers
Send one message to past customers who agreed to hear from you, and post on Instagram. Mention the last order date for delivery before Dhanteras.
Set your last order dates
Because Dhanteras comes before Diwali, buyers want items by 5 November. Work backwards: local orders around 4 November, other states around 29–30 October, remote areas earlier. Check your courier's usual times.
Ideas by type of shop
- Utensil shops: a "Dhanteras set" — brass lota, plate and diya — as one product.
- Silver sellers: coins and small idols with weight and purity clearly listed.
- Puja stores: Lakshmi-Ganesh puja kits with everything listed.
- Gift shops: small metal gifts for offices and families.
Be honest about metal and weight
Never call brass-coated items pure brass, or plated items silver. Write the exact weight for silver and gold items. One wrong claim can cost you many buyers and invite complaints.
Payments
Silver and gold are costly, so prefer prepaid orders. If buyers want cash on delivery, ask for a small advance. Partial COD on our Pro and Elite plans does this automatically.
Store pickup for local buyers
Many people want their Dhanteras item on the day itself. If you have a shop, offer pickup for orders placed in the last two days, and tell buyers your shop timings.
Our online stores take UPI and cards through Razorpay, generate GST invoices and, on Pro and Elite, book couriers through Shiprocket. See online store plans or read how to set your Diwali last order date.
Sources: 2026 Hindu festival calendars for the Dhanteras date.
FAQs
When is Dhanteras in 2026?
Dhanteras falls on Friday, 6 November 2026, two days before Diwali on 8 November.
What do people buy on Dhanteras?
Gold and silver, brass, copper and steel utensils, brooms, diyas, puja items, and sometimes electronics or vehicles.
What is a good last order date for Dhanteras delivery?
Around 4 November for local orders and 29–30 October for other states. Check your courier's usual delivery times.
Should I accept COD for silver items?
Prefer prepaid. If you offer COD, ask for a small advance first.
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