Bhai Dooj falls on Tuesday, 10 November 2026, just two days after Diwali. Sisters look for sweets and gifts for their brothers, and brothers look for something to give back. Because it comes right after the Diwali rush, many people plan late. A few well-timed Bhai Dooj WhatsApp messages help them — and your shop.
A simple timing plan
- Before Diwali (by 5 November): one message about Bhai Dooj gifts and the last order date for delivery.
- 9 November: a reminder for pickup and same-day local delivery.
- 10 November: a short greeting, no hard selling.
Sweet shops
1. "Bhai Dooj is on 10 November. Pre-order your sweet box now and pick it up on the day without waiting. Reply with the box size."
2. "Your Bhai Dooj sweet box is ready for pickup from 9 am on 10 November. Thank you!"
Gift shops
3. "Gifts for your brother — wallets, watches, perfumes and gift hampers. See this week's picks: [link]. Same-day delivery in the city for orders before 12 noon on 9 November."
Clothing shops
4. "Kurtas, shirts and sarees for Bhai Dooj. Gift-wrapping available at the counter. Visit before 9 November for the best choice."
Online sellers
5. "Want your gift to reach your brother in another city by Bhai Dooj? Order by 3 November for delivery across India."
A gift from brothers
6. "Brothers, surprise your sister this Bhai Dooj — jewellery, handbags and sweet boxes. Reply SHOW for photos."
Greeting on the day
7. "Happy Bhai Dooj! May the bond between brothers and sisters grow stronger every year. — Team Gupta Sweets"
Tips
- Mention Bhai Dooj in your Diwali message too — many people plan both together.
- Be clear about the last order date for courier delivery.
- Offer pickup for last-minute buyers.
- Message only customers who agreed to hear from you, and don't send more than two messages for one festival.
Handling post-Diwali messages
After Diwali, your team may be tired and the shop busy with returns and exchanges. With the WhatsApp Business API, everyone replies from one business number in a shared inbox, so no Bhai Dooj order is missed. On our Growth and Pro plans, keyword replies can send your gift list when someone types "gifts", and an away message covers the late hours.
See WhatsApp for sweet shops and bakeries or read Diwali WhatsApp messages for business.
Sources: 2026 Hindu festival calendars for the Bhai Dooj date.
FAQs
When is Bhai Dooj in 2026?
Bhai Dooj falls on Tuesday, 10 November 2026, two days after Diwali.
When should shops send Bhai Dooj messages?
One message before Diwali with the last order date, a reminder on 9 November, and a greeting on the day.
What is a good last order date for Bhai Dooj delivery to other cities?
Around 3 November for most of India. Check your courier's usual delivery times.
How many messages should I send for one festival?
Two at most, and only to customers who agreed to hear from you.
Need a custom solution?
Instacode builds production-grade software — algo trading, ecommerce, web apps. Let's talk.
Get in Touch
💬 Comments (0)
Be the first to comment 🚀