In the festive season every business sends WhatsApp messages at once. Customers get dozens a day and ignore most of them. The shops that do well send fewer messages — but at the right time, to the right people, with something useful inside.
The three-message festive plan
1. The early message (two to three weeks before)
Send this to your regular customers only. Tell them what is new and give them a reason to come early.
"Hi {{1}}, our Diwali collection is here. As a regular customer, you get first look this week before the rush. Reply here to see photos."
2. The last-date message (a few days before)
Send this to everyone who opted in. Make the deadline clear.
"Hi {{1}}, orders placed by {{2}} reach before Diwali. Gift boxes are almost sold out. Order here: [button]"
3. The greeting (on the day, no selling)
"Wishing you and your family a happy and safe Diwali. Thank you for shopping with us this year. — [Shop name]"
No offer, no link. It is the one message people actually like getting.
Who should get what
- Regular customers: all three messages.
- Last year's festive buyers: messages 2 and 3.
- People who bought last week: only the greeting.
Sorting customers into lists is the single easiest way to avoid being blocked.
Get templates approved early
On the WhatsApp Business API, marketing messages need approval from Meta. Submit your festive templates at least two weeks before you need them, so approval is not a last-day worry.
Tips that keep your number safe
- Add "Reply STOP to stop offers" in marketing messages.
- Use one clear photo, not five.
- Answer every reply — replies are the best signal your messages are welcome.
- Do not send the same offer twice in a week.
After Diwali
Keep your festive buyers in a list. They are your best customers for the wedding season and for next year. Read more on WhatsApp marketing software or how broadcasts work.
FAQs
When should a business send Diwali offers on WhatsApp?
Send an early message to regular customers two to three weeks before, a last-date message a few days before, and a plain greeting with no offer on the day.
Do festive WhatsApp templates need approval?
Yes, on the WhatsApp Business API marketing templates are approved by Meta. Submit them at least two weeks before you need them.
How can I avoid being blocked during the festive season?
Send fewer messages to sorted lists, add an opt-out line, use one clear photo, answer replies, and never repeat the same offer within a week.
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