WhatsApp Business API in Pune

The customer decides in weeks, not minutes

On the free app, a lead who goes quiet is simply gone. Someone might remember to message them. Usually nobody does.

On the API there is a rule to understand first. When a customer messages you, you can reply freely for 24 hours. After that, only an approved template can reach them.

That rule sounds limiting. For a long decision it is actually a structure. You write two or three good follow-up templates — a site visit reminder, the new brochure, "seats are filling" — and send them at the right points. The customer hears from you when it is useful, not every day.

Admissions on FC Road, Deccan and Kothrud

Colleges, coaching classes and study-abroad consultants in Pune get enquiries all year and admissions in a few months. The enquiry from November is the admission in June — if someone keeps in touch.

Import every enquiry who agreed to hear from you. Put them in lists by course and by year. Send the scholarship date, the entrance test reminder, the last date for forms. Read reports show which students are still opening your messages.

Parents often ask the same questions a student asked. The Growth bot answers fees, eligibility and hostel details, and "speak to admissions" moves the chat to a counsellor.

Real estate in Baner, Wakad, Hinjewadi and Kharadi

A property lead from an ad is worth a lot and cools fast. On Pro, a chat flow greets the lead the moment they click, and asks budget, BHK and preferred area with buttons. The sales person opens a sorted lead, not a "Hi".

Then comes the long part. A site visit reminder the day before. Photos of the sample flat the week after. A template when a new tower opens. Each one reaches the lead even if the 24-hour window closed long ago.

Keep the follow-ups few and useful. A lead who blocks you lowers your number's quality rating for every other lead.

Dealers and suppliers around Chakan and Bhosari

Pune's auto belt runs on small suppliers and distributors. Their customers are workshops, dealers and factory purchase teams across Maharashtra.

For them the API is a price list that actually gets read. A Monday message to the dealer list with this week's rates and stock. Dispatch confirmations sent from the billing software on Pro. A team inbox where the sales staff answer from one number, so a dealer's question does not wait for one person's phone.

Retail on Laxmi Road and Tulsi Baug uses the same tools more simply: festive offers to regular customers who opted in, and an away message on Sundays.

Limits to know

Follow-ups cannot be scheduled for a date in advance on the platform; your team sends each campaign when the time comes, or your own software sends it through the API on Pro. The bot is rule-based, not AI. The platform does not include a built-in CRM with deal stages — leads live in contact lists, and webhooks can pass them to your own CRM.

It does not send SMS, does not take payments inside WhatsApp, and does not guarantee the verified badge. We do not offer a free trial. The 24-hour rule and Meta's messaging tiers apply to every business in Pune.

Plans, and how we set up Pune accounts

Monthly plans: ₹790 Starter, ₹990 Growth, ₹1,290 Pro, no setup fee. Institutes usually start on Growth. Builders running ads and suppliers connecting billing software need Pro for flows and API access. See the plans page.

Our team is in Indore and sets up Pune accounts on a call. Bring a number not on the WhatsApp app, Business Manager access and your first two follow-up messages. If your software should send them, read API integration. For campaigns, see WhatsApp marketing software. We also build business websites; see ecommerce website development in Pune.