WhatsApp Business API for Jewellers

Most jewellery is still bought in the shop — after WhatsApp

Online jewellery sales are growing, but the counter still wins. What changed is what happens before the visit. The customer shortlists on WhatsApp, the family discusses on WhatsApp, and the visit is booked on WhatsApp.

So a jeweller does not need WhatsApp to replace the shop. It needs WhatsApp to bring the right family into the shop on the right day, having already seen the right pieces.

The morning rate message

Many jewellers already send the day's gold and silver rate to regular customers, from the owner's phone, to a broadcast list that has hit its limit.

On the API it is one campaign to every customer who asked for it, from the shop's verified number, with the shop's name on top. Read reports show how many opened it. On days when the rate drops, that count is worth watching — the customers who read it are the ones most likely to come in.

Keep it short. Rate, date, one line about a new design, the shop's timing. It is sent often, so it must never feel like a lot to read.

Design videos that get forwarded to the family

A necklace photographed flat looks like nothing. A ten-second video on a model, turning in the light, gets forwarded to four relatives.

Keep your best design videos in the media library — Pro allows files up to 200 MB — and send them to a customer from the inbox in two taps. For new collections, a campaign with a video header goes to the list of customers interested in that type: bridal, lightweight daily wear, silver.

Every forward puts your shop's name in a family group you would never reach otherwise. Make sure the video shows the shop name or logo at the end.

Scheme reminders and order-ready alerts

Monthly savings schemes run on reminders. A customer who misses two instalments often drops out. A polite reminder on the date, with the amount and the months left, keeps them in.

If your billing or scheme software keeps those dates, on Pro it can send the reminder through the API by itself. If not, your team sends a reminder template to that month's list from the inbox.

The same goes for the messages customers wait for: "your order is ready", "your repair is done", "your hallmarked piece has arrived". Short, useful, and exactly what builds trust between visits.

The wedding family, months in advance

Wedding orders start months early and involve several visits. On the API, the conversation stays on one shop number that the whole sales team can see, not on one salesman's phone.

Save the family in a contact list for that wedding season. Send them the new bridal designs when they arrive. Remind them of the appointment. When the salesman who served them is on leave, anyone else can open the chat and see everything that was discussed.

Click-to-call opens the phone dialer from the chat, because some questions about a large order are better answered by voice.

What the platform does not do for jewellers

There is no catalogue or cart inside WhatsApp, and no payment collection in the chat. Designs are shared as photos and videos; the sale happens in the shop or on your website. The gold rate does not update itself — your team or your software sends the day's figure.

No AI bot, no SMS, no built-in CRM beyond contact lists. The verified badge is Meta's decision. And campaigns go only to customers who agreed to receive them, within Meta's messaging tiers.

If you want an online store that sends WhatsApp order alerts on its own, we build those too — see ecommerce website for jewellers.

Which plan a jewellery shop needs

A single shop sending the rate and new designs can start on Starter. Growth adds lists for bridal, daily wear and scheme customers, plus the after-hours bot. Pro adds the 200 MB media library for videos and API access for scheme software. No setup fee; full table on the plans page.

To begin, send us a number not on the WhatsApp app, Business Manager access, your customer list with permission noted, and the rate message you send today. Bulk sending rules are explained on the bulk messages page.