Ecommerce Website for Jewellery Stores

Trust is a checkout feature, not a design choice

Buyers looking at high-value pieces read the page differently. They look for the things that would matter if something went wrong — who you are, what happens on return, whether anyone else has actually bought from you.

Trust badges sit where the decision happens, near the price and the buy button, not buried in a footer nobody scrolls to. The customer reviews system puts verified buyer feedback on the product page itself, which does more for a ₹40,000 decision than any amount of copywriting.

It sounds obvious. Most jewellery stores still put their credibility on an About page the buyer will never open.

Hallmark and HSN details on the invoice itself

Jewellery invoicing is not generic retail invoicing. Purity, hallmark reference, making charges and the correct HSN code all have to be on the document — and your buyer's CA will ask for it.

GST billing generates a proper invoice on every order, with automatic CGST and SGST for in-state sales and IGST for interstate, per-product tax rates, and a financial-year-wise invoice series. The GST register exports to Excel when your accountant asks for the quarter.

This is a small thing that closes real sales. A buyer who knows they will get a clean invoice with the hallmark on it is a buyer who is no longer worried.

Partial COD, because full COD on jewellery is a trap

Cash on Delivery on a ₹40,000 piece is how jewellers lose money without ever making a sale. The order gets placed on impulse, refused at the door, and you pay for shipping in both directions on a product that never left your hands productively.

Partial COD takes a small advance online and leaves the rest for delivery. The advance is the filter. Someone willing to put money down is a real buyer; someone who was never serious drops off at that step — which is exactly what you want, and much cheaper than finding out at the doorstep.

RTO prevention tooling adds another layer on top for orders that look risky. Partial COD is available on the Pro plan and above.

Photographs are the product

Nobody buys a gold chain from one thumbnail. They want it under different light, at different angles, on a hand for scale.

Products support a multi-image gallery and video, so a piece can be shown the way it would be shown across a counter. Custom attributes carry the specifications that matter in this category — weight, purity, stone details, dimensions — as structured fields rather than a paragraph buried in the description.

That structure helps twice: the buyer can compare, and search engines can read what the product actually is.

What you send us to get started

Jewellers usually have the hardest launch, not because the store is complicated but because the catalogue is. Getting this ready before we start is what turns a two-week launch into a three-day one.

We need your product photographs — several per piece, shot on a plain background with consistent lighting. We need the specification for each item: weight, purity, stone details, dimensions and hallmark reference where it applies. We need your GST number and your HSN codes, and your bank details for the Razorpay account.

If you already sell over WhatsApp, send us the price list you use there. It is usually more accurate and more complete than anything written down elsewhere, and it saves a round of corrections.

Once that is in, the store goes live in three to five days. Thirty days of support is included after delivery, which is when the real questions come up — how to add a new collection, how to run a festive discount, how to change what sits on the homepage.

What it costs

Starter — ₹4,990 one-time. Full catalogue with custom attributes, Razorpay and COD, GST invoicing, admin panel. Live in three to five days.

Pro — ₹9,990. Adds Partial COD, Shiprocket, abandoned cart recovery, Meta Pixel and the reviews system — this is the plan most jewellers should start on, because Partial COD pays for itself.

Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.

You own the store outright. No monthly fee, no commission on what you sell.