WhatsApp Business API in Delhi

Delhi is a wholesale city, and the phone is the bottleneck

Chandni Chowk, Sadar Bazaar, Karol Bagh, Gandhi Nagar, Nehru Place, Okhla. Delhi's markets sell to shops across North India, and those shops ask their questions on WhatsApp.

The number is on the owner's phone or the munim's. When that person is at the godown, on a call or at lunch, four hundred retailers wait. Orders go to the wholesaler who replied first.

The API moves the number into a browser. Three staff answer from it. One message goes to all four hundred. The owner's phone becomes a phone again.

The morning stock message

The single most useful thing a Delhi wholesaler does on the API is one campaign at 9 am. New stock, today's rate, a photo. To every retailer who opted in.

Put retailers in lists by what they buy — sarees, suits, hosiery — or by area — Punjab, Haryana, UP. Send the right message to the right list. A retailer who sells only hosiery does not want the saree list.

Then read the report. Which list opened, which did not. The retailer who has not read a message in a month is the one to call.

Markets, and what each one uses

• Gandhi Nagar and Chandni Chowk cloth — new-stock broadcasts to retailer lists; two staff answering rate questions in the inbox.
• Sadar Bazaar and Karol Bagh — a media library for the catalogues and rate cards sent fifty times a day. Send from the library, not a phone.
• Nehru Place and Lajpat Rai Market — "is it in stock" answered by a person, "what is the price" by a keyword reply.
• Okhla and Bawana factories — dispatch confirmations sent from billing software through the API on Pro.
• Coaching in Mukherjee Nagar and Laxmi Nagar — batch timing changes and fee reminders to hundreds of students at once.
• Clinics in South Delhi and Rohini — appointment reminders and "report ready" messages.

A team inbox for a shop with five salesmen

Open the inbox in Chrome on any machine. Five salesmen at five counters answer the same number. A retailer's question is assigned to whoever handles that line, and it stays flagged until it is closed, so nothing is lost between shifts.

When the market shuts, the bot on Growth takes over with an away message and the fixed answers — shop timing, address, minimum order. Whoever opens the inbox at 10 the next morning picks up the rest inside the free reply window.

A call button sits in the chat header. In Delhi's markets the rate is still fixed on a call; the chat is where the order gets written down afterwards.

Ads, leads and the service businesses

Delhi's real estate, education and wedding businesses run click-to-WhatsApp ads. Most of those leads arrive as "Hi" and are lost by evening.

On Pro, a chat flow catches the lead: which area, what budget, when. The answers are saved. If the customer asks for a person, the chat moves to the inbox with everything attached. See how the chatbot works.

For a business with a website — a store, a booking system — API access on Pro lets that website send confirmations by itself. We also build online stores; see ecommerce website development in Delhi.

What the platform does not do

Four things a Delhi trader usually asks for, and the honest answers. An AI that replies on its own — no; the bot answers with the lines you wrote. A guaranteed green tick — no; we file the application, Meta approves or refuses. SMS to retailers who are not on WhatsApp — no, WhatsApp only. A CRM with a sales pipeline — no; there are contact lists, and webhooks on Pro can feed your own software. Old chats from the phone app stay on the phone.

There is also a limit on volume. Meta sets messaging tiers and watches the quality rating of every number. A retailer who blocks your message lowers your rating, which is why the lists matter more than the size of the blast.

Plans, and setup from Indore

Starter is ₹790 a month, Growth ₹990, Pro ₹1,290. Nothing to pay for setup and no contract. Which features sit in which plan is kept current on the plans page.

Our office is in Indore. A Delhi account is set up on a call: you share a number that is not on the WhatsApp app, your Facebook Business Manager, and your retailer list as a spreadsheet. We write the morning stock template and submit it. Most wholesalers send it within two working days.

Not sure which provider to pick? Read how to choose a WhatsApp API provider in India.