WhatsApp Business API for Car and Bike Dealers

The dates you already know

Your DMS knows the delivery date, the service schedule and the insurance expiry of every customer. Those dates are reminders waiting to be sent.

• Service due — ten days before the due date or kilometre mark, with a slot offer.
• Insurance renewal — thirty days before expiry, then a week before.
• PUC and warranty — a short note before they lapse.
• Vehicle ready — the message every service customer waits for, with the final bill amount.

On Pro, your software sends these through the API on the right day. Until then, your service advisor sends the day's list from the inbox.

The showroom lead that goes cold in a day

A walk-in takes a test drive on Sunday and disappears. A click-to-WhatsApp ad lead arrives as "price?" at midnight.

On Pro, a chat flow asks model, variant, budget and whether they want finance — with buttons — and saves the answers before a sales consultant opens the chat. On Growth, the bot at least answers price range, colours available and showroom timings.

Then follow up properly: the brochure the next morning, the offer of the month a week later, and a message when the model they asked about is in stock. All from one dealership number, so the lead does not vanish when a consultant resigns.

Service is where the money and the anger live

Customers accept a delay they were told about. They do not accept silence.

Send three short messages during a service: "vehicle received", "estimate ready — approve to proceed", and "ready for pickup, bill amount". The estimate message alone removes most of the arguments at the counter.

Replies land in a shared inbox, so a customer chasing an update reaches whoever is free instead of one advisor's phone.

Accessories, exchange and the next vehicle

Keep customer lists by model and by purchase year. An accessory offer goes to the right model. An exchange offer goes to owners whose vehicle is four or five years old, which is exactly when people start thinking about a change.

Send photos and short videos of the new model to that list when it launches. A five-year-old customer record is worth more than a cold lead, and it costs you nothing to keep in touch.

What the platform does not do for a dealership

It is not a DMS or a CRM. It does not keep vehicle records, service history, job cards or a booking calendar, and it does not collect payments inside WhatsApp. It has no ready-made connector to dealer management systems; your IT team connects through the API and webhooks on Pro.

The bot follows rules, not AI, and messages go only to customers who opted in — which for a dealership is usually collected on the booking form.

Plans for a showroom or a workshop

A single showroom sending reminders by hand can use Starter at ₹790 a month. Growth at ₹990 adds lists by model and the after-hours bot. A dealership connecting its DMS needs Pro at ₹1,290 for API access and webhooks. No setup fee; see the plans page.

Send us your service reminder wording, your insurance renewal wording and your five most asked showroom questions, and we will get those templates approved first. See API integration for connecting your DMS.