WhatsApp Business API for Wholesalers

The morning rate list, to everyone who needs it

Retailers decide what to buy based on today's rate. The wholesaler whose list arrives first, clearly, gets the order.

Send the rate list as one campaign to your retailer list — an image with the date, plus one line about what changed. It reaches retailers who never saved your number, from your business name, and the report shows who opened it.

Split retailers by area or by product line, so a price that only applies to one group goes only there.

Orders come in; three people can take them

After the rate list, orders flood in: "20 bags", "same as last time", a photo of a handwritten list. In a shared inbox, two or three staff take them at once, and each chat stays unread until someone marks it done.

Reply with a confirmation — items, rate, total, dispatch time — so the order is written down. Disputes at month end become rare when every order has a written reply.

Payment reminders that get paid

Credit is how wholesale works, and chasing it is the least favourite job in the shop.

A polite utility template does the first round: retailer name, invoice number, amount, due date, and a UPI link. Most retailers pay or reply "Monday". Phone calls are saved for the few who do not.

On Pro, your billing software can send the reminder automatically when an invoice crosses its due date. Keep the tone respectful — threats get templates rejected and retailers annoyed.

New stock, schemes and the retailer who stopped ordering

When a new product or a company scheme arrives, one message to the right list does what a salesman's visit round used to do.

Watch for retailers who have not ordered in a month. A short message — "We have not seen your order this month, anything you need?" — often brings them back before a competitor does.

Salesmen on the road, one number in the shop

Most wholesalers have salesmen who visit retailers and take orders on their own phones. When a salesman leaves, his retailers often go with him.

With a business number, the order history stays with the shop. Salesmen can still visit, but retailers message the business number for orders and rates, and anyone at the counter can see the whole conversation.

For new retailers, send a short welcome message with your rate list, your minimum order, delivery days and payment terms. Everything a new buyer needs to place a first order is in one place.

At month end, a short statement message — total purchases and amount due, with a payment link — saves the argument that usually happens over the phone. Retailers who can see the number clearly pay faster.

Keep your top retailers in a separate list and give them early access to new stock or schemes. Small signs of respect keep big buyers loyal.

What the platform does not do

It is not billing or accounting software — it does not keep ledgers, credit limits or stock. It does not connect to Tally or other software out of the box; a developer connects through the API and webhooks on Pro. There is no catalogue or cart inside WhatsApp, and payment happens through the link you send.

Messages go only to retailers who agreed to receive them, and Meta's messaging tiers apply to every business.

Which plan a wholesaler needs

A small wholesaler sending rates and reminders by hand fits Starter at ₹790 a month. Growth at ₹990 adds retailer lists by area and product. A larger wholesaler connecting billing software needs Pro at ₹1,290. No setup fee — see the plans page.

Send us your rate list format, your retailer list and your reminder wording. See how Delhi wholesalers use it, or read how broadcasts reach retailers who never saved your number.