WhatsApp Business API for Manufacturers and MSMEs

India's small manufacturers are going digital fast

More small businesses than ever are registered and working formally, and most of them already run their sales on WhatsApp.

The next step for a growing manufacturer is to move from personal phones to a business system. Dealers should hear from the company, not from whichever salesman they know. Enquiries should be answered by whoever is free, and nothing important should disappear when someone leaves.

Price changes, sent to every dealer at once

Raw material prices move, and your price list moves with them. The worst outcome is a dealer who hears about a price increase after placing an order at the old rate.

Send price changes as one campaign to your dealer list, with the new list attached and the date it takes effect. Every dealer gets it within minutes, from your company name, and the report shows who opened it.

Keep dealers in lists by region and product line, so a change that affects one range goes only to the dealers who stock it.

Catalogues and technical files

Dealers and buyers ask for the same catalogue, drawings and test certificates again and again. Keep them in the media library — up to 200 MB per file on Pro — and send them from the inbox in two taps.

Name every file clearly with the product code and version, so a dealer never works from an old drawing. When a catalogue is updated, send one message to the dealer list saying what changed.

Dispatch details without the phone calls

After an order ships, buyers call to ask where it is. Send the dispatch message instead: order number, quantity, transporter name, LR or docket number, and expected arrival.

On Pro, your ERP or billing software can send it automatically when the invoice is made. Without that, one person sends the day's dispatch list from the inbox in a few minutes.

A buyer who has the details does not call. A sales team that is not answering "where is my maal" can spend the day selling.

New enquiries, answered by the right person

Enquiries arrive from your website, IndiaMART-style listings, trade fairs and referrals. Many are lost because they landed on someone who was travelling.

With a shared inbox, every enquiry sits in one place. Assign it to the right salesperson by region or product, and it stays marked until someone replies. On Pro, a chat flow can ask product, quantity and city with buttons before a person picks up.

Follow up enquiries that went quiet with one useful message — a case study, a price for their quantity, or a sample offer — not a string of reminders.

What the platform does not do

It is not an ERP or CRM. It does not manage production, inventory, quotations or dealer ledgers. It has no ready-made connector to Tally, SAP or other software; your IT team connects through the API and webhooks on Pro.

The platform does not put a catalogue or a cart inside WhatsApp, and it takes no payment in the chat. Messages go only to dealers and buyers who agreed to receive them, and Meta's messaging tiers apply to every business.

Which plan a manufacturer needs

A small unit sending price lists and dispatch details by hand fits Starter at ₹790 a month. Growth at ₹990 adds dealer lists and the bot for after-hours questions. A manufacturer connecting ERP or billing software needs Pro at ₹1,290 for API access, webhooks and the large media library. No setup fee — see the plans page.

Send us your dealer list with regions, your price list format and your dispatch wording. See also WhatsApp for distributors and API integration.