WhatsApp Business API in Coimbatore

A manufacturing city talking to dealers all day

A pump maker in Ganapathy or SIDCO may have a few hundred dealers. Each one asks about price, stock, a spare part or a service case — every day.

On the API, dealers message the company number, and sales, stores and service staff all work the same inbox. A price change goes to every dealer as one campaign. Nothing depends on the owner's phone battery.

Service requests that do not get lost

For pumps and motors, service is as important as sales. A farmer's pump stops in peak season, and the dealer needs a part or a technician fast.

Treat service like a ticket in the chat: the dealer sends the model, serial number and a photo or video of the problem. The service team replies from the shared inbox with the next step and a time. When the job is done, one message closes it.

That written record helps with warranty decisions too — the photo, the date and the reply are all in one place.

Tamil, English and dealers across four states

Coimbatore's dealers read Tamil, Malayalam, Kannada and Telugu. Keep your main templates — price change, new product, dispatch — in Tamil and English at least, and add others as your dealer base needs them.

Tag each dealer with state and language when you import them. A dealer in Palakkad and a dealer in Madurai should each get the message in the language they read.

Textile, wet grinders and the rest of the city

Beyond engineering, Coimbatore sells textiles, wet grinders, jewellery and education. Textile mills send yarn rates to buyers. Wet grinder makers send new models and offers to dealers before Pongal and Diwali. Colleges send admission notices.

Each of these works the same way on the API: a named list, an approved template, a campaign, and replies handled by a team.

Dispatch details sent without calls

Send transporter name, LR number and expected arrival the moment goods leave. On Pro, billing software sends it automatically. Dealers stop calling, and the sales team spends its day on new orders.

For export orders, keep container and shipping updates in the same chat, so the buyer and your team always see the latest status.

The season decides the pump business

Agricultural pump sales rise before the sowing season and in dry months. Dealers stock up, farmers call with breakdowns, and the factory's phones never stop.

Plan for that rush. Before the season, send dealers one message with the new price list, stock position and scheme. During the season, use the shared inbox so sales and service work in parallel instead of one person answering everything.

After the season, a short thank-you message to top dealers, with their season's numbers and next year's plan, builds loyalty in a trade where dealers can easily switch brands.

Keep a list of dealers who asked about new models and message them first when one launches. A dealer who hears early is the one who orders first.

What the platform does not do

It is not a service management or ERP system; it does not track technicians, spares or warranties by itself. It has no ready-made ERP connector — your IT team connects through the API and webhooks on Pro. There is no catalogue or payment inside WhatsApp, and the bot is rule-based.

Messages go only to dealers and customers who opted in, and Meta's tiers apply.

Plans, and setup from Indore

Monthly plans at ₹790, ₹990 and ₹1,290, no setup fee. Manufacturers with many dealers and large catalogues usually take Pro for the 200 MB media library and API access. See the plans page.

We set up Coimbatore accounts over a call from Indore. See WhatsApp for manufacturers, or ecommerce website development in Coimbatore if you also want an online store.