WhatsApp Business API for Salons and Spas

Reminders fill the chairs you already booked

Send a reminder the evening before with the service, the time and the stylist's name, and a way to answer: "Reply 1 to confirm, 2 to change."

Two things happen. People who confirm turn up. People who cannot come say so the night before, which gives your front desk a whole day to fill the slot instead of losing it.

For long services — colour, spa packages, bridal trials — add a second reminder two hours before. Those are the slots that hurt most when they go empty.

The rebooking message is the whole business

Hair colour fades on a schedule. A haircut grows out in four to six weeks. Most salons know this and still wait for the client to remember.

Tag each client with the service and the date. Four weeks later, send a short message: "It has been a month since your colour — shall we keep Saturday 4 pm for you?" One line, one question, easy to answer.

Clients who reply open a 24-hour window, so your team can chat freely and fix the slot. This single habit fills more chairs than any discount.

The bot answers what the front desk repeats all day

Price of a haircut. Timings. Do you do keratin. Is parking available. Which branch. Do you have a male stylist.

On Growth, the auto-reply bot answers these from lines you write once, including after closing time. On Pro, a chat flow can ask the service, the day and the branch, and drop the request into the inbox for the desk to confirm.

Anything the bot was not told goes straight to a person. A salon is a personal business, and the bot's job is only to clear the easy questions.

Offers that do not annoy your best clients

Salons send too many offers. The result is blocked numbers and a falling quality rating.

Keep three lists: regulars, bridal enquiries, and clients who have not come in three months. Regulars hear about a new service, not a discount. The quiet list gets one honest "we miss you" message with an offer. Bridal enquiries get the package, once.

Marketing cooldown on Pro stops the same client getting two offers in a week. An opt-out line in every marketing template keeps people from blocking you instead.

Photos sell services that cannot be described

Nobody books a balayage from a price list. Keep before-and-after photos in the media library and send them from the inbox when a client asks "will it suit me?".

Always ask permission before using a client's photo, and keep a note of who agreed. For a campaign, a header image of real work in your own salon beats a stock photo every time.

What the platform does not do

It is not a booking system. There is no calendar inside it, no stylist roster, no slot blocking — your diary or salon software still does that. It does not take payments or deposits inside WhatsApp. It does not store client history beyond contacts and lists, and the bot is rule-based rather than AI.

It also cannot schedule a message for a future date; your team sends the reminder run each evening, or your salon software sends it through the API on Pro.

Plans for a salon or a chain

A single salon sending reminders from the inbox fits Starter at ₹790 a month. Most salons choose Growth at ₹990 for lists and the after-hours bot. A chain connecting its booking software takes Pro at ₹1,290. No setup fee, no contract — see the plans page.

To begin, send us your service list with prices, your working hours, and the five questions your front desk answers most. See also clinics and hospitals, where the reminder works the same way.