WhatsApp Business API for Real Estate

A property lead goes cold in minutes

Property ads bring expensive leads. The buyer is comparing several projects at once. The first one to reply properly usually gets the site visit.

On Pro, a chat flow replies the moment the lead arrives. It greets the buyer, then asks three questions with buttons: budget, BHK, and preferred location or tower. The answers are saved.

The sales person opens a lead that already says "2 BHK, under 80 lakh, wants east facing" — not a bare "Hi".

Brochure, floor plan and walkthrough — in the chat

Buyers want to see before they visit. Keep the brochure PDF, floor plans and a walkthrough video in the media library — Pro allows files up to 200 MB. Send them from the inbox in two taps.

Put the project's RERA registration number in your brochure and your launch templates. Buyers check it, and advertising registered projects without it is a problem you do not want.

Every file you send is forwarded to a spouse or parent. Make sure your project name and phone number are on the last page.

Site visit reminders that actually bring people

A site visit booked on Tuesday for Sunday is easy to forget. Send a reminder on Saturday evening: project name, time, location pin link, and the name of the person who will meet them.

After the visit, a short message the same evening — "thank you for visiting, here is the price sheet you asked for" — keeps you ahead of the project they see next.

Weeks later, approved templates reach the buyer even after the 24-hour chat window has closed: a new tower, a price change, an offer before a festival.

Channel partners and brokers

Builders work with dozens of brokers. Keep them in their own contact list on Growth or Pro. Send inventory updates, new price lists and launch dates to the broker list only.

Brokers reply with buyer questions in the same team inbox, so the builder's sales office sees every conversation — no more updates lost in one manager's phone.

Nights, weekends and what to measure

Property buyers browse at night and visit on weekends — exactly when sales offices are thin. The chat flow answers at midnight. The away message on Sunday says when a person will call, and a person does.

Measure three things every week:

• Response time — minutes from the lead's first message to a person's reply.
• Visits booked — out of every ten leads, how many agreed to come.
• Which ad — tag leads by the ad or campaign that brought them, so you stop paying for the ones that never book.

Most builders find their slowest replies happen on Saturday afternoons, when the office is busiest with visitors. That is where one more person on the inbox pays for itself.

What the platform does not do

It is not a real estate CRM — it has no sales pipeline and no site visit calendar; leads live in contact lists, and webhooks on Pro can send them to your own CRM. It does not collect booking amounts inside WhatsApp. Click-to-call opens the phone dialer for a normal call.

The flows follow rules, not AI. And follow-ups should be few and useful — a buyer who blocks you lowers your number's quality rating for every other lead.

Which plan a builder or agent needs

An individual agent sending listings from the inbox can start on Starter at ₹790 a month. A small agency that needs broker lists and the away-hours bot picks Growth at ₹990. A builder running ads needs Pro at ₹1,290 for chat flows, the 200 MB media library and API access. No setup fee. See the plans page.

See how Pune builders use follow-ups on the Pune page, and how ad leads are handled on the chatbot page.