Footwear Ecommerce Website in Delhi

The reseller wants the range, fast

A reseller does not browse. He wants to see what is new, what is in stock, and at what rate — in about ninety seconds, usually on a phone between two other things.

There is no limit on products or categories, and custom attributes carry article number, material, sole type and available size run as their own fields. That is what he filters on, and it is what he will quote back to you on WhatsApp.

Stock is tracked per variant, so a size run that has gone shows as unavailable rather than producing an order you have to call and cancel — which in a reseller relationship costs more than the order.

The retail buyer, and the return that follows

On the retail side, footwear has the highest size-related return rate in Indian ecommerce, and every return takes freight both ways out of a thin margin.

Size charts are set per product, not store-wide. A sports shoe and a formal shoe do not fit the same foot, and a single chart is a promise you cannot keep. This one change does more for return rates than anything else on this page.

Return windows are also per product, so a clearance line and a regular line can carry different rules — stated on the page before the buyer commits, not discovered afterwards.

Delhi ships everywhere, which means RTO

Because Delhi supplies half the north, a large share of orders are COD going to towns your courier serves unevenly. Refused deliveries are the quiet cost.

Partial COD collects a small advance online so an impulse order drops off before it ships. RTO prevention flags risky orders — thin addresses, unusual values, numbers that have refused before — so you confirm those specifically rather than calling everyone.

COD itself is controlled per product and per order value, so a ₹700 pair can go on cash while a ₹4,000 pair requires prepayment.

Photograph the fit, not just the shoe

The stores with the lowest return rates show the shoe on a foot, from several angles, with something for scale.

Multi-image galleries and product video support that directly. For a reseller the same images do a second job — he forwards them to his own customers, and clean photographs make your range easier for him to sell.

The customer reviews system carries fit information no product page can. "Runs small, order one size up" is the most valuable sentence on any shoe page, and it only works coming from a buyer.

GST across states

Delhi sells outward constantly, so most invoices are interstate and the tax split has to be right the first time.

GST billing applies IGST outside Delhi and CGST plus SGST within it, automatically based on delivery state, with HSN codes and per-product rates on every order. The financial-year invoice series stays unbroken.

For resellers who need proper paperwork to claim input credit, this is not a formality — it decides whether they buy from you again.

What it costs

Starter — ₹4,990 one-time. Catalogue with variants and per-product size charts, Razorpay and COD, GST invoicing and the admin panel. Live in three to five days.

Pro — ₹9,990. Adds Partial COD, Shiprocket, abandoned cart recovery, Meta Pixel and reviews — for footwear this is usually the right start, because Partial COD and RTO tooling protect the margin directly.

Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.

One-time. No monthly fee, no commission, and you own the store.