Whoever answers the spec question wins
Most stores dump the specification into a description paragraph. The buyer skims it, cannot compare it, and moves to the tab that laid it out properly.
Custom attributes let you define the fields your category uses — capacity, wattage, warranty, dimensions, connectivity, power rating — and fill them per product. Two products in the same range then line up field against field.
That structure works twice. The buyer compares without leaving, and search engines can read what the product actually is, so someone searching a model number can land on that exact page rather than your homepage.
Show it working
Electronics sell on demonstration. A mixer grinder in a photograph is a plastic object; the same unit in a fifteen-second clip is a decision.
Every product supports a multi-image gallery and video — the unit, the ports, what is in the box, and it running. For higher-value appliances this is usually the difference between a saved tab and a placed order.
The customer reviews system does the rest. In this category buyers trust other buyers over the brand, and a page with twelve honest reviews outsells one with none — even when some are three stars.
Mumbai buys prepaid more than most of India
This city has the highest online-buying comfort in the country, which changes your payment mix in your favour.
Razorpay and UPI handle prepaid orders, and OTP login keeps checkout to a few taps rather than an account signup. Every step you remove is a buyer you keep, and in a category where they are comparing six sellers, checkout speed is a real advantage.
Cash on Delivery stays available with per-product and per-order-value control, and Partial COD on the Pro plan lets you take an advance on higher-value appliances so a refused delivery does not cost you both legs of freight on something heavy.
Heavy items, and what happens when one fails
Appliances are awkward to ship and occasionally arrive damaged. How you handle that decides whether the customer comes back.
Shiprocket integration and courier automation handle pickup, tracking and status updates without anyone copying an AWB by hand. Returns and exchange management keeps every request in one queue with its status, so nothing sits forgotten in a WhatsApp thread.
Return windows are per product, which lets you match your own supplier warranty rather than guessing one number for the whole catalogue. Order management holds the full history, so a call about a unit bought four months ago has an answer in seconds.
Being found while they are still comparing
The Mumbai electronics buyer's journey happens mostly before they reach any shop. They search a model number, read a comparison, watch a review, and only then look for somewhere to buy.
The store ships SEO-ready — editable meta titles and descriptions per product and category, clean URLs, correct heading structure and image alt text. With specification fields filled properly, the page carries the exact terms people search with.
Google Analytics shows which product pages actually pull traffic, and Meta Pixel — with Meta CAPI on Elite — keeps ad attribution usable as browsers keep restricting tracking.
What it costs
Starter — ₹4,990 one-time. Catalogue with custom attributes and galleries, Razorpay, UPI and COD, GST invoicing and the admin panel. Live in three to five days.
Pro — ₹9,990. Adds Shiprocket, Partial COD, abandoned cart recovery, Meta Pixel and the reviews system.
Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.
One-time. No monthly platform fee and no commission — which on electronics margins matters more than in most categories.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
Can buyers compare specifications between products?
Can I add product videos?
How are damaged deliveries handled?
Is checkout fast enough for a comparing buyer?
Ready to start selling online in Mumbai?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.