Half the catalogue cannot go by air
Courier networks classify goods. A large part of what this city's industrial belt makes falls into a restricted class. Some of it moves by surface only. Some moves only with a declaration and specific packaging. Some is simply refused.
Solvents, adhesives, aerosols, batteries, certain powders, anything pressurised, anything flammable. Also the ordinary-looking items that contain a small quantity of one of those.
A store that lists everything identically will accept an order it cannot ship. The discovery happens at the pickup point, with the customer already paid. That means a refund, an apology, and a courier relationship slightly worse than it was.
Work through your catalogue once with your courier and mark each item: parcel, surface only, transporter, or enquiry. It is a day of work and it prevents a recurring problem for as long as the store exists.
What the store does not do — no shipping mode per product
Being exact about the gap: there is no per-product shipping-mode restriction. You cannot mark an item "surface only", block it from particular delivery methods, or have the store refuse an order because of what is in it.
The catalogue does not know that one product is restricted and another is not. Every item is shippable as far as the software is concerned.
What sellers here do is put it in the listing instead. A clearly named section for restricted items. The words on the product page. And where the risk is high, no price and an enquiry rather than a cart.
A buyer told "this ships by surface only, seven to ten days, message us to confirm your location" is being served properly. They are not being obstructed.
We would rather say this before the build than have you plan a catalogue around a control that is not there.
The buyer needs a document as much as the product
An industrial buyer's purchase does not end at the price. They need the specification to hand to an engineer. For anything hazardous, they also need the safety data their own compliance people will ask for.
Put the specification on the page as structured fields — grade, purity or composition, pack size, storage conditions, shelf life where it applies. That is what makes a listing usable rather than decorative.
For safety documentation, the practical route is to state clearly that it is available and how to get it. Sending it on request is normal in this trade, and saying so on the page is better than staying silent and being asked every time.
GST-compliant invoicing with proper HSN handling is included from the start, which matters here because a company purchase with a wrong invoice simply gets sent back.
Pack size is a decision, not a detail
The same material in a 500ml bottle and a 200-litre drum are effectively different products with different buyers, different shipping and different risk.
Set them up as separate purchasable options, each with its own weight and dimensions. A note in the description is not enough.
Package weight belongs at product level so shipping is calculated on what actually goes out. Guessing on heavy items is the standard way an industrial seller loses a little on every order.
Shelf life deserves the same treatment where it applies. A material with a stated usable period needs the date of manufacture on the listing, because an industrial buyer receiving something with four months left on a twelve-month life will say so, and they will be right.
Where a size is only available on enquiry, say so rather than listing it with a price you cannot honour. And where minimum quantities apply, sell the minimum as the purchasable unit, because the store cannot enforce a minimum written in prose.
Two kinds of buyer, one catalogue
This city carries a large engineering and chemical base alongside an ordinary retail economy, and both come to us from here.
The industrial buyer compares specifications. They want pack quantities and a lead time, and they order the same lines repeatedly. Order history is what makes that easy — a buyer who took eleven items in March should see that list rather than rebuild it.
The retail side — clothing, furniture, sweets, jewellery — behaves like retail anywhere and needs photographs, variants and a checkout that works on a phone.
Both run on the same platform at the same one-time price. What differs is which fields carry the weight, and it is worth deciding that before the catalogue is built rather than restructuring later.
One caution: do not let the industrial half set the tone for the retail half. A catalogue written entirely in specifications reads as cold to a household buyer, and the two sections can be written differently without anything technical changing.
Being found by a specification
Industrial buyers search the way they think — a grade, a standard, a material with a size. Those searches are unusually specific. Almost nobody competes for them, because most suppliers still have a five-page website with a contact form.
A product page carrying the actual specification in its title can be found by exactly the person who has already decided what they need. A page called "Our Products" competes with everybody and reaches nobody.
Clean URLs, editable meta titles per product and category, and a sitemap that updates as you publish come from the first plan. Google Analytics is connected at the start, and within a couple of months it will show which specifications are actually being searched — usually not the ones the seller expected.
What it costs and what to send us
Starter is a one-time ₹4,990 — no monthly fee, no commission on your sales, and the code and database are yours. Pro and Elite add courier automation, partial COD and server-side tracking as volume grows.
To start, send your product list with grades and pack sizes. Specifications as you would give them to a buyer. HSN codes, GST number, packed weights and dimensions.
And before anything else, your courier's classification of which items can move how. That list decides the structure of the whole catalogue.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
Why do shipping restrictions matter so much for an industrial catalogue?
Can a product be marked surface-only or restricted in the store?
What does an industrial buyer need on a product page?
How should different pack sizes be listed?
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