Many makers, one seller
A store has to have somebody behind it. There is one entity issuing the invoice, one GST registration where the sale is registered, and one bank account the money reaches.
In a collective that is often unresolved. Everybody makes, and the question of who legally sells has been handled informally for years because everything was sold at a counter.
Settle it before the build, not after. Whichever entity you choose — the society, the trust, a registered unit, one member trading on behalf of the group — that name goes on the invoices, that GST number goes into the settings, and that is the answer a customer or an auditor gets.
How the money is then shared among makers is your internal arrangement and the website has nothing to do with it. Keeping those two questions separate is what makes the whole thing workable.
What the store does not do — no multi-vendor marketplace
The obvious idea for a collective is that each unit gets its own storefront under one site, with its own products, its own orders and its own payouts.
The platform does not do that. There is no multi-vendor marketplace — no seller accounts, no separate dashboards, no split payments and no per-vendor commission. A store here has exactly one seller, which is you.
What works instead is one catalogue with the maker named on the product. A buyer sees whose work it is, which is most of what a vendor page would have achieved, and the order, the invoice and the payment stay in one place.
If separate storefronts are genuinely essential to how your group works, this is not the right platform and it is better to know that now. For most collectives it is not essential — it is simply the first thing they picture.
Name the maker on the product
The reason people buy from a collective is the people. Removing them from the page removes the reason.
Put the maker's name, or the unit's name, on each product, with a line about the technique and how long it takes. Where the group is happy to, a photograph of the person working is worth more than any amount of description — and it is something a factory-made competitor cannot produce.
This is not sentiment. A buyer choosing between two similar items at similar prices picks the one where something specific is known, and that is measurable in the numbers.
All of it belongs as fields on the product rather than in a long paragraph, so it survives a buyer who is scanning rather than reading.
When one person makes twelve pieces a month
Output in a collective is limited by hands, not by a machine. If a member makes twelve pieces a month, that is the number, and no amount of demand changes it.
So set stock to what can actually be delivered rather than to what could theoretically be made. An order taken for a piece that will exist in four months, from a buyer who thought it would arrive in a week, is a refund and a review.
Where a piece is made after ordering, put the lead time high on the page rather than at the bottom of the description, and say what varies it. A buyer who understands they are commissioning something waits; a buyer who thought they were buying from a shelf does not.
Stock management is part of the platform and will do exactly what you tell it. The discipline of keeping that number honest is the part that decides whether the store helps or hurts.
Visitors buy here and order from home
Puducherry receives a steady flow of visitors and a good number of them buy something, take it home, and think about it again a month later.
They will not remember the name of a unit. Put the web address on the packaging and the bill, and make sure the link opens the product rather than a homepage they have to search. It is the cheapest acquisition available to a small maker and almost nobody does it.
Packaging is part of this. A piece that arrives wrapped the way it was wrapped in the shop, with a card naming the maker, is the difference between a purchase and something the buyer shows to somebody else.
The same applies to shops and galleries elsewhere that stock your work. Their customers are your future direct buyers if they can find you, and a card in the parcel is the whole mechanism.
Reviews from those buyers accumulate on a page you own, which matters for a collective more than most — the credibility a group lacks at the start is exactly what reviews supply.
Selling abroad, honestly stated
A lot of interest in this kind of work comes from outside India, and it is worth being clear about what the store does and does not handle.
It shows prices in rupees only — there is no currency switcher. It does not produce export documentation, and it is not a route around the rules for receiving money from abroad. Those parts stay with your bank and whoever handles your shipping, exactly as they do now.
What the store does well is be the catalogue and the credibility document. An overseas buyer or a foreign stockist will look at the site regardless, and what they need to see there is that you exist properly, that the work is specific, and that somebody answers.
For domestic orders, everything works end to end — payment, invoice, courier automation and tracking on your own domain.
What it costs and how the build runs
Starter is a one-time ₹4,990 — no monthly fee, no commission on your sales, and the code and database belong to the group rather than to us. Pro and Elite add courier automation, partial COD and server-side tracking as volume grows.
We work from Indore over WhatsApp and call. To start, send product photographs, dimensions and materials, the maker or unit behind each item, realistic lead times, your GST details — and, before anything else, a decision on which entity is the seller. That answer unblocks everything else.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
Can each unit in a collective have its own storefront?
Who should be the legal seller for a cooperative or collective?
Should the maker be named on the product page?
Does the store handle export orders and foreign currency?
Ready to start selling online in Puducherry?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.