Dhanteras falls on Friday, 6 November 2026. For jewellers, it is the biggest buying day of the year — and families start deciding weeks before. A few well-timed Dhanteras WhatsApp messages help them decide in your favour.
What buyers chose last Dhanteras
In 2025, with gold at very high prices, reports said silver coins and silver jewellery sold far more than the year before, buyers leaned towards lightweight and 18-carat gold, and pre-bookings became a real share of business. Smaller-town jewellers also reported strong growth.
Expect similar habits this year: buyers want options at different budgets, and many like to reserve early.
A simple message plan
- Mid-October: invite pre-bookings.
- Last week of October: share new designs — lightweight gold and silver.
- 3–4 November: shop timings and a reminder.
- 6 November: Dhanteras wishes.
- After the festival: thank-you and care tips.
Ready examples
1. Pre-booking: "Hi Meena ji, Dhanteras is on 6 November. Reserve your jewellery or silver coins now and collect on the day — no waiting in the rush. Reply BOOK and we'll call you."
2. Lightweight gold: "New lightweight gold earrings and chains are in, many under 5 grams. Reply SHOW for photos and weights."
3. Silver: "Silver Lakshmi-Ganesh coins and gift sets are ready for Dhanteras. Reply COINS for sizes and today's rate."
4. Shop timings: "We are open from 9 am to 11 pm on Dhanteras. Pre-booked orders have a separate counter. Location: [pin]"
5. Greeting: "Wishing your family health and prosperity this Dhanteras. — Sharma Jewellers"
6. Thank-you: "Thank you for celebrating Dhanteras with us. Tip: keep silver in an airtight pouch to stop tarnish. Visit anytime for free cleaning."
Tips for jewellers
- Never put a fixed gold rate in a message sent days ahead — say "today's rate" and confirm at the counter.
- Send photos with the weight range; buyers decide faster.
- Give pre-booking customers a separate counter or time slot.
- Message only customers who agreed to hear from you, and keep it to three or four messages in the season.
Sending to your whole customer list
A jeweller may have thousands of customer numbers but only a few staff. On the official WhatsApp Business API, messages go as approved templates to lists you choose — wedding families, silver buyers, regular customers — and every reply lands in one shared inbox your team can answer. On our Growth and Pro plans, the media library keeps design photos ready to send in seconds.
See WhatsApp for jewellery businesses or our plans from ₹790 a month.
Sources: 2025 Dhanteras sales reports (ETV Bharat, Business Standard) and 2026 festival calendars.
FAQs
When is Dhanteras in 2026?
Dhanteras falls on Friday, 6 November 2026.
When should jewellers start Dhanteras messages?
Invite pre-bookings from mid-October, share new designs in the last week of October, and send timings a few days before the festival.
Should I mention the gold rate in a WhatsApp message?
Avoid fixed rates in messages sent days ahead. Say today's rate and confirm it at the counter.
How can a jeweller message many customers at once?
Through the WhatsApp Business API, with approved templates sent to customer lists and replies handled in one shared inbox.
Need a custom solution?
Instacode builds production-grade software — algo trading, ecommerce, web apps. Let's talk.
Get in Touch
💬 Comments (0)
Be the first to comment 🚀