WhatsApp Business API for Cosmetics and Skincare Brands

The pre-purchase question is the sale

Beauty buyers compare many products, often by ingredient. They message two or three brands and buy from whoever answers well.

In a shared inbox, your team — or a trained beauty advisor — answers from the brand's number. Keep saved replies for common questions: routines by skin type, how to layer products, patch-test advice. Answers stay consistent no matter who replies.

The Growth bot handles the fixed questions at night: shipping time, return policy, whether a product is vegan or fragrance-free if you tell it. Skin questions go to a person.

Tell people when it is back

A popular serum sells out, and twenty people ask "when will it be back?" Keep their numbers in a list for that product.

When stock arrives, one campaign goes only to that list: "The serum you asked about is back in stock — here is the link." These are the highest-converting messages a beauty brand can send, because each person asked for exactly that product.

The reorder reminder

A 30 ml serum lasts about six to eight weeks. A sunscreen, a month or two. You can predict when a buyer will run out.

Send one message a week before: "Running low on your serum? Reorder here." On Pro, your store can send it through the API based on the order date. It is useful, not pushy, and it keeps the buyer from switching to a cheaper option.

Payment links in the chat make the reorder quick — most buyers pay by UPI in seconds.

Launches, influencers and ad leads

Launch news goes to your list of past buyers first — they are the most likely to try something new from you.

When an influencer post or an ad sends people to WhatsApp, a chat flow on Pro can ask skin type and concern with buttons, then suggest the right product or pass the chat to an advisor.

Keep campaigns few. A beauty brand that messages every day gets muted. Marketing cooldown on Pro protects your list.

A simple routine message that builds trust

Many buyers use a product wrongly and then blame it. A short "how to use" message after delivery prevents that.

Two days after the parcel arrives, send: how much to use, morning or night, what not to mix it with, and when to expect results. Add one line on patch testing for new actives.

This message does three things. It reduces returns from wrong use. It makes the buyer feel looked after. And it opens a 24-hour chat window, so if she has a question, your advisor can answer it freely.

Keep it short and friendly, in the same tone you use on your product pages. Send it only once per product, not after every order.

If a buyer replies with a reaction or a concern, move quickly and calmly. Suggest stopping use and seeing a dermatologist for anything serious, and offer a return where your policy allows. A brand that handles a bad reaction well keeps the customer and earns a better review than a brand that never had a problem.

What the platform does not do

It does not give AI skin analysis or look at a customer's photo to suggest products — the bot follows rules you set. It has no catalogue or cart inside WhatsApp and no payment in the chat. It does not track batch or expiry.

Keep advice general and safe. For skin conditions, suggest seeing a dermatologist rather than making claims in a chat.

Which plan a beauty brand needs

A new brand answering questions from a shared inbox fits Starter at ₹790 a month. Growth at ₹990 adds restock lists and the night-time bot. A brand whose store should send reorder reminders automatically needs Pro at ₹1,290. No setup fee; see the plans page.

Send us your ten best-selling products, your usage and patch-test advice, and your return policy to start. See also ecommerce website for cosmetics brands.