Selling by weight, without confusing anyone
Mithai is priced per kilo but bought in halves, quarters and boxes. Trying to force that into a single product with a quantity box confuses buyers and produces wrong orders.
The straightforward approach that works: list each weight as its own variant with its own price and its own stock. Half a kilo of kaju katli and one kilo are separate lines, and each shows the actual price rather than making the buyer calculate.
Gift boxes and assorted packs are separate products entirely, which is also how your customers think about them at festival time.
Festival week is a stock problem
The failure in this trade is not too few orders. It is accepting more orders than you can physically make and pack by the date they are needed.
Stock management takes an item off sale at zero. During a festival push you can set the day's realistic capacity as the stock number and let the site close the counter for you, instead of discovering the problem at 9pm.
That one habit — treating stock as production capacity rather than inventory — is what separates a good Diwali from a week of apologies.
Offers you can change yourself, on the day
Festival pricing moves fast. An early-bird offer, a gift-box combo, a last-two-days push — none of that can wait for a developer.
Coupon and discount management handles all of it from the admin panel. Create a code, set its validity, switch it off when the stock is gone.
Straight answer on what is not there: no countdown timers or urgency badges are built in. If you want to signal urgency, do it in your product titles and banners — the layout is yours to change from the admin panel.
Perishable, so delivery has to be tight
A saree can sit in a courier hub for two days. Milk-based sweets cannot.
Most sweet shops handle local delivery themselves and use a courier only for dry items like namkeen and sugar-based sweets that travel. The store supports both — order management gives you the local queue, and Shiprocket handles the ones that ship.
Custom attributes carry shelf life and whether an item is travel-safe, which sets the expectation before the order rather than after a complaint. These are display fields you fill in — there is no batch or expiry tracking system.
The customer who orders once a year
Your Diwali buyer may not return until next Diwali. That makes each festival's customer list unusually valuable.
Customer management keeps order history, so next year you know who ordered gift boxes and what they spent. WhatsApp alerts handle confirmation and out-for-delivery messages, which during a rush removes most of the calls that would otherwise occupy your counter staff.
Being clear: bulk promotional WhatsApp messaging to last year's list is not something to do casually — unsolicited messages get numbers reported and restricted. Order-related messaging is what this is for.
Corporate gifting is the order worth having
One company ordering four hundred Diwali boxes is worth more than a week of walk-in customers, and it is the part of the business most sweet shops handle entirely on the phone.
A website helps here in a way that is easy to miss. The purchase manager comparing three shops wants to see the box options, what goes inside, and the price — without a call. A page that shows that clearly is often why you get the enquiry at all.
List gift boxes as their own products with contents and weight as attributes, and photograph them properly. GST invoicing matters more here than in retail, because a corporate order goes through an accounts process and wrong paperwork delays your payment.
The negotiation still happens on the phone — there is no quotation module — but the catalogue does the first half of the conversation for you.
What it costs
Starter — ₹4,990 one-time. Catalogue with weight variants, stock management, coupon and discount management, Razorpay, UPI and COD, GST invoicing and the admin panel. Live in three to five days.
Pro — ₹9,990. Adds Shiprocket, Partial COD, abandoned cart recovery, Meta Pixel and reviews.
Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.
One-time. Worth noting for a seasonal business: there is no monthly fee, so you are not paying a platform through eleven quiet months for six good weeks.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
How do I sell by weight — half kilo, one kilo?
How do I avoid taking more festival orders than I can make?
Are there countdown timers for festival offers?
Can I ship sweets outside my city?
Ready to start selling online?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.