Dimensions are not a detail, they are the product
The most common furniture return is not "I did not like it". It is "it does not fit" — through the doorway, up the staircase, or in the space it was bought for.
Custom attributes carry length, width, height, seat height, weight, material, finish and whether assembly is required — each as its own field, so the buyer can measure before ordering rather than after.
Add the packed dimensions too, not just the assembled ones. A three-seater that fits a living room may still not clear a stairwell, and the buyer cannot work that out from a photograph.
Do not ship a sofa on plain COD
Cash on Delivery on a twenty-thousand-rupee sofa is how furniture sellers lose money without ever making a sale.
Partial COD takes an advance online and leaves the balance for delivery. On a high-ticket bulky item that advance is not a small filter — it removes almost every order that was never serious.
COD is also controlled per product and per order value, so a ₹1,200 stool can go on cash while anything above a threshold you set requires prepayment. RTO prevention flags the risky ones before you load a truck.
Delivery areas, honestly stated
Furniture is a local or regional business for most sellers, whatever the internet suggests. Taking an order you cannot deliver costs you a cancellation and a bad review.
Shipping rules are configured by area and order value, so you can serve the radius you actually cover. Where you do not deliver, it is better to say so on the page than to find out at checkout.
Most furniture sellers use their own vehicle and men rather than a courier — that is usually right, and order management gives you the queue and status without pretending a parcel service is involved. Shiprocket is there for the smaller items that do ship normally.
Show the piece in a room
Furniture photographed against a white background tells the buyer nothing about scale, and scale is what she is worried about.
Multi-image galleries and product video let you show the piece in a room, from the side, the fabric or grain close up, and — most usefully — with a person near it. That single frame answers the question the dimensions table only half answers.
The customer reviews system handles what you cannot say yourself. For a purchase this size, one review mentioning that delivery and assembly went smoothly is worth more than a page of description.
The buyer who takes three weeks to decide
Nobody buys a dining table in one sitting. They compare, measure, discuss it at home, and come back.
Abandoned cart recovery on the Pro plan catches that buyer, and Meta Pixel lets you stay in front of her while she decides. A reminder here is genuinely useful rather than pushy, because the delay was never disinterest.
The store also carries a WhatsApp call-to-action, which in furniture is used constantly — "will this fit a 10x12 room" is a question that closes a sale when answered in two minutes.
What it costs
Starter — ₹4,990 one-time. Catalogue with custom attributes and galleries, area and value-based shipping rules, Razorpay and COD control, GST invoicing and the admin panel. Live in three to five days.
Pro — ₹9,990. Adds Partial COD, Shiprocket, abandoned cart recovery, Meta Pixel and reviews. For furniture, Partial COD alone usually pays for the upgrade in one avoided return.
Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.
One-time, no monthly fee, no commission.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
How do I stop "it does not fit" returns?
Should I offer COD on furniture?
Can I limit which areas I deliver to?
Does it work if I deliver with my own vehicle?
Ready to start selling online?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.