They change their mind after the work has started
A customer who orders furniture from a photograph is imagining it. Somewhere between the order and the delivery the imagining sharpens, and a request follows.
Some of those requests cost you nothing — a different handle, a cushion in another fabric from the same lot. Some cost you a week and material you cannot reuse. Treating both the same way is how a good order turns into an argument.
So draw the line publicly and early. Say on the product page what can be changed and until when, what carries a charge, and at what point the piece is committed and nothing can move.
Customers accept this readily when it is stated before they pay. What they do not accept is being told after the fact that a change is impossible, when nobody had mentioned there was a deadline.
What the store does not do — no milestone payments
The arrangement this business actually needs is not there. There is no milestone or staged payment schedule — you cannot take forty per cent at the order and sixty per cent on completion as two linked payments against one order, and nothing tracks what has been received against what is due.
What exists is partial COD, which collects an advance online at checkout with the balance on delivery. For most made-to-order work that is close enough and it is the arrangement most sellers here use.
Where a genuine staged schedule is needed — a large commission, a long build — it is handled outside the store, the way it is now, with the order recorded on the site so there is a written specification to work from.
An order also cannot be amended after it is placed, so a change agreed mid-build is recorded in the order notes and settled separately rather than by editing the original.
The specification is what you are actually selling
Most disputes in made-to-order furniture are not about quality. They are about two people remembering a conversation differently.
The product page is where that gets fixed. Dimensions to the millimetre, the exact material and finish name, the fabric code, what the base and the legs are, and what is not included. A customer who has read that has agreed to it.
Where a piece is genuinely configurable, list the versions as separate products or as variants with the difference in the title, rather than describing options in prose that nobody reads to the end.
Those belong as structured fields on the product, which also makes them comparable — a buyer choosing between two of your pieces should be comparing specifications, not two paragraphs that both say premium.
Photographs of a thing that does not exist yet
Made-to-order creates a particular problem: the piece the customer is buying has not been built, so every photograph is of a different one.
Say that plainly. This is a sample of the same design in the same finish; yours will be built to your dimensions and wood grain varies between pieces. It is one sentence and it prevents the complaint that the grain does not match the picture.
Photograph the finishes separately as their own images, at a size where the texture is visible, since finish is what a buyer is really choosing and it is what photographs worst.
Where you can, send a photograph of the actual piece before dispatch. It costs a minute, it catches a misunderstanding while it is still fixable, and customers remember it.
The carpenter who is quoting against you
In most Indian cities the real competitor for made-to-order furniture is not another shop. It is a carpenter working in the customer's own flat for a daily rate.
He is cheaper on paper, he can be supervised, and he will change anything at any time. What he cannot give is a fixed price agreed in advance, a finish done in a controlled workshop, or anybody to call in eight months when a joint opens.
Say those three things plainly on the site. Not as an attack on carpenters — as a description of what a workshop-built piece includes that site work does not. Buyers weighing the two options are looking for exactly that comparison and nobody writes it down.
It also reframes your price. A number that looked high next to a daily wage looks reasonable next to a fixed quotation, a warranty and a delivery date, and the page is where that reframing has to happen.
Money and delivery on something built for one person
A made-to-order piece cannot be returned to stock, and that changes both the payment and the cancellation position.
Take a meaningful advance and state it on the page before checkout, along with what happens if the order is cancelled after work has begun. Partial COD collects that advance online so the same terms apply to everybody without a negotiation each time.
Plain cash on delivery on a large piece is a poor idea — a refusal costs a vehicle, a crew and half a day, and the piece comes back to occupy space it may never leave.
State the cancellation window explicitly as a number of days from the order, not as a vague reference to work having started. A customer can check a date; nobody can check whether cutting has begun.
For delivery, ask for the floor, whether there is a lift, and the access route at checkout rather than on the day. Give the packed dimensions on the page, since a piece that cannot enter the flat is the most expensive failure in this category.
What it costs and what to send us
Starter is a one-time ₹4,990 — no monthly fee, no commission on your sales, and the code and database are yours. Pro and Elite add courier automation, partial COD and server-side tracking as volume grows.
To start, send photographs including close crops of each finish, dimensions with packed size, materials, lead times, your advance percentage, and — most usefully — your written rule on changes: what can be altered, until when, and what it costs. That paragraph goes on the site and prevents most of the arguments this trade produces.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
How should mid-build change requests be handled?
Can the store take a staged payment schedule?
What prevents disputes on custom furniture?
How do you photograph something that has not been built?
Ready to start selling online in Vadodara?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.