Ecommerce Website Development in Cuttack

Your stock is in six shops and none of it is sold

Consignment is how most craft reaches a shop floor. You supply the pieces, the shop displays them, and settlement happens after a sale — often months later, sometimes after a reminder, occasionally not at all.

It is not a bad arrangement. It puts your work in front of people you could never reach, in places you cannot afford a shop. What it does is tie up your capital indefinitely in silver that is technically still yours and physically somewhere else.

A website changes exactly one thing about that, and it is the important one. An online order is paid at the moment it is placed. No settlement, no reminder, no waiting for somebody else's season to be good.

That does not mean abandoning the shops. It means having one channel where the money moves when the work does, which for a craft business is the difference between running and surviving.

What the store does not do — no consignment tracking

The obvious wish is for the store to keep track of what is out with whom. It cannot.

There is no consignment or stock-with-partner tracking. The store knows only what you tell it you have. There is no record of goods placed with a shop, nothing to mark a piece as out on consignment, and no settlement or reconciliation of any kind.

Which means the register you already keep stays the system of record for that side of the business, and the store's stock number should reflect only what is physically with you and available to sell online.

Get that separation right at the start. The failure mode is selling a piece online that is sitting in a showroom in another city, and in a trade where every piece is unique there is no second one to send.

Every piece is one piece

Filigree does not restock. When a piece goes, the next one will be similar and not the same, and the buyer who wanted that one cannot have it.

Set stock to one and correct it the day something leaves, whether it sold online or went out with a dealer. Photograph the actual piece rather than a representative one, because a customer comparing the photograph with what arrived will notice.

Keep sold pieces visible rather than deleting them where you can. In a craft category a buyer looking through what has already gone is judging whether you make the kind of thing they want, and an empty catalogue tells them nothing.

Where you can make something similar to order, say so with an honest timeline. There is no pre-order feature, so it is a normal product with the making time written into the description.

Silver, weight and what the buyer is paying for

In filigree the metal is a small part of the price. What the buyer is paying for is the drawing of the wire and the setting of it, which is weeks of work that does not show in a weight.

So publish both. The silver purity and the weight, because buyers check, and the work content — roughly how long the piece took and how fine the wire is. A page carrying both stops a buyer treating the price as a metal calculation.

Say what the finish is and that silver darkens with air and moisture. It is normal, it is not a fault, and a buyer told in advance finds it unremarkable rather than concluding the piece was poor. A care card in the parcel costs almost nothing.

Put these in as attribute fields rather than prose, so somebody comparing two pieces is comparing purity, weight and dimensions rather than reading two descriptions.

Small, light, expensive and easily bent

The packing problem here is unusual. The parcel is tiny and the contents are both valuable and structurally delicate — filigree bends if it is pressed.

Pack rigid rather than padded. A soft parcel protects against impact and not against pressure, and a bent piece cannot be straightened without damage. A small hard box inside the outer packaging is the whole solution.

Decide your position on insurance for high-value dispatch before the first expensive order rather than after one goes missing. It is a short conversation with your courier and almost nobody has it in time.

Full cash on delivery on a high-value piece is a poor arrangement — a refusal costs the courier both ways and ties up a unique item for a fortnight. Partial COD collects an advance online and removes the order that was never serious.

Being found by the name of the craft

Buyers who know this work search for it by name, and competition on that name is close to nothing because so few makers here have a website at all.

Carry the craft name in the title along with a plain description of the object, because a knowledgeable buyer types one and everybody else types the other. A title with the craft, the object and the size is findable by both.

Clean URLs, editable meta titles per product and a sitemap that updates as you publish come from the first plan. Google Analytics is connected at the start and will show within a couple of months which spellings people actually use.

Reviews are worth asking for on delivery. For a maker nobody has heard of, another buyer's sentence carries more weight than anything you write yourself.

One page about the craft itself is worth writing once. How the wire is drawn, how long a piece takes, why two are never identical. It answers what buyers ask and it is the page that tends to get linked to by people writing about the craft.

What it costs and what to send us

Starter is a one-time ₹4,990 — no monthly fee, no commission on your sales, and the code and database belong to you. Pro and Elite add courier automation, partial COD and server-side tracking as volume grows.

To start, send photographs of the actual pieces in daylight with something for scale, purity, weight and dimensions, the work content of each piece, and — importantly — a clear separation of what is with you and what is out with shops. Only the first list goes on the site.