The weave is the specification
A silk buyer is comparing things a generic clothing listing has no field for — weave type, zari content, whether the border is contrast, the pallu design, the length, and whether a blouse piece is attached.
Custom attributes carry all of that per product, so the buyer can compare two sarees properly instead of squinting at photographs. For pure silk, purity or mark details sit in the same place.
This is what replaces the shop assistant who would have answered these questions across a counter. Without it, the customer asks on WhatsApp — or buys from whoever answered on the page.
Colour and drape decide the sale
Silk photographs badly. The colour shifts under different light and the drape does not read from a flat lay.
Multi-image galleries and product video let you show the saree draped, the border close up, the pallu spread, and the fabric moving. For a purchase at this price, a video is often what converts a saved tab into an order.
The customer reviews system carries what you cannot claim yourself. A buyer sending eighteen thousand rupees to a shop she has never visited believes another buyer first.
High ticket needs a checkout that reassures
At this price the buyer pauses and asks who exactly is receiving the money. That pause is where most Chennai silk stores lose the order.
Trust signals sit near the price rather than buried in a footer — reviews, return policy and a proper GST invoice on every order with correct HSN codes.
Partial COD takes a small advance so a high-value order is not refused at the door, and COD can be turned off entirely above an order value you set. For a ₹25,000 saree, requiring prepayment is not rude — it is normal, and buyers expect it.
The wedding season is the year
Chennai's silk trade is seasonal in a way that everyday clothing is not. A large share of the year happens in a few concentrated weeks.
Stock management tracks each piece, which matters when much of your catalogue is effectively one-of-a-kind — a saree sold in the shop should come off the website immediately, not after someone orders it.
Coupon and discount management handles festive and wedding-season offers from the admin panel, and abandoned cart recovery on the Pro plan catches the buyer who was comparing three sarees and got interrupted.
Selling beyond Tamil Nadu
Kanchipuram silk sells to Bangalore, Hyderabad, Mumbai and to families abroad, so most of your orders leave the state.
GST billing applies IGST outside Tamil Nadu and CGST plus SGST within it, automatically by delivery state, with HSN codes on every invoice. Shiprocket handles dispatch with tracking that reaches the buyer without anyone sending it manually.
On overseas buyers, straight answer: prices show in rupees only — multi-currency is not supported — and international shipping runs through your own courier arrangement.
What to send us to start
For a silk catalogue the photography is the project. Everything else takes a day.
Shoot every saree under the same light. This sounds obvious and almost nobody does it — half the catalogue ends up shot near a window and half under a tube light, and the colours no longer belong to the same shop. A buyer comparing two of your own sarees should not be seeing two different colour worlds.
Where you can, add a short draped video. For silk it does more than three extra photographs, because it shows how the fabric falls and how the zari catches light.
Along with images we need the attributes — weave, zari, length, border, blouse piece — plus your rates, GST number and bank details for Razorpay. Once that is ready the store goes live in three to five days, with thirty days of support after delivery.
What it costs
Starter — ₹4,990 one-time. Catalogue with custom attributes, galleries, per-product size and length details, Razorpay and COD, GST invoicing and the admin panel. Live in three to five days.
Pro — ₹9,990. Adds Partial COD, Shiprocket, abandoned cart recovery, Meta Pixel and reviews — at silk ticket sizes this is usually the right starting point.
Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.
One-time. No monthly fee, no commission.
Plans & Pricing
Hosting (~₹500–800/month) and a domain (~₹800/year) are paid directly to those providers. No markup, no per-order commission.
Complete store, Razorpay + COD, GST invoicing, admin panel.
Adds Shiprocket, Partial COD, abandoned cart, Meta Pixel, reviews.
Adds Meta CAPI, WhatsApp automation, advanced analytics, multi-store admin.
Frequently Asked Questions
Can I list weave, zari and border details separately?
Can I add a video of the saree draped?
Can I require prepayment on expensive sarees?
Can overseas customers buy?
Ready to start selling online in Chennai?
Tell us what you sell — we'll show you exactly what your store will look like before you pay anything.