Clothing Ecommerce Website in Kolkata

Two buyers, one catalogue

A retailer from Siliguri wants to see the range, the rate and what is in stock, then call you. A customer in Salt Lake wants to buy one tant saree with a photograph she can trust and a delivery date.

The same catalogue serves both, because the underlying product data is the same — what changes is how each buyer uses it. Custom attributes carry weave, count, length and border details that a retail buyer reads as description and a trade buyer reads as specification.

There is no limit on products or categories, and stock is tracked per variant so a colour that has gone shows as unavailable to both.

Handloom needs provenance, not just photographs

The reason someone pays more for a handloom piece is that it was handwoven, and the page has to make that credible.

Custom attributes let you carry weave technique, the cluster or region it came from, thread count and whether it is pure cotton, silk or a blend — as their own fields rather than adjectives in a paragraph.

For co-operatives and traders selling genuine handloom against a market full of powerloom copies, that structured detail is the argument. Photographs alone do not separate you from a cheaper listing.

Going direct without losing the trade buyer

The fear every Burrabazar trader has about selling direct is real: your retail price is visible to the retailers who buy from you.

Being straight about what the store does and does not do here. There is no buyer login with negotiated rates and no separate wholesale price tier — those are not built. Everyone sees the listed price.

What most traders do instead is list retail-facing products publicly and keep the trade range as a separate catalogue section they share the link to. It is not a permission system, and if hidden trade pricing is essential to you, this is worth discussing before you order rather than after.

The retail side needs different handling

Wholesale runs on relationships and transport. Retail runs on trust and courier tracking, and the second one is newer for most Kolkata sellers.

Razorpay and UPI take prepaid orders and OTP login keeps checkout short. Cash on Delivery is controlled per product and per order value — useful when a ₹800 cotton saree and a ₹9,000 silk one need different rules.

Shiprocket handles single-piece dispatch with tracking, and the customer reviews system builds the credibility a first-time retail buyer needs.

Festive concentration, and stock that keeps up

Durga Puja compresses a large share of the year into a few weeks, and it is when both sides of the business peak at once.

Stock management takes an item off sale at zero rather than accepting orders you cannot pack in time — which during Puja is the difference between a busy season and a season of refunds.

Coupon and discount management handles festive offers from the admin panel, and COD can be switched off store-wide during the rush when couriers are already overloaded, then switched back the following week.

What it costs

Starter — ₹4,990 one-time. Unlimited catalogue with custom attributes, variant stock, Razorpay and COD, GST invoicing and the admin panel. Live in three to five days.

Pro — ₹9,990. Adds Shiprocket, Partial COD, abandoned cart recovery, Meta Pixel and reviews — the retail side benefits most from this plan.

Elite — ₹19,990. Adds Meta CAPI, WhatsApp automation, advanced analytics and multi-store admin.

One-time cost, no monthly fee, no commission — which matters when you are testing whether direct selling works before committing to it.