Chhath Puja is one of the most important festivals for families from Bihar, Jharkhand and eastern Uttar Pradesh — wherever they live. In 2026, it begins on Friday, 13 November, just after Diwali. For shops, sweet makers and travel operators, a few clear Chhath Puja WhatsApp messages help families plan, and keep your business in their minds.
Chhath Puja 2026 dates
- 13 November (Friday): Nahay Khay
- 14 November (Saturday): Kharna
- 15 November (Sunday): Sandhya Arghya (evening offering)
- 16 November (Monday): Usha Arghya (morning offering)
A simple timing plan
- Late October: travel and bulk order messages.
- 9–11 November: samagri, fruit and sweet orders.
- 12–14 November: pickup and delivery reminders.
- 15–16 November: a respectful greeting only.
Bus and travel operators
1. "Chhath special buses from Delhi to Patna and Gaya run on 10, 11 and 12 November. Seats are filling fast. Reply with your date and number of seats."
2. "Your seat is confirmed: Delhi to Muzaffarpur, 11 November, 6 pm, seat 23. Boarding at Anand Vihar. Please reach 30 minutes early."
Puja samagri and fruit sellers
3. "Chhath puja samagri is ready — soop, daura, diya, sugarcane, coconut and seasonal fruits. Pre-book now and collect on 13 or 14 November without waiting."
4. "Your order is ready: 2 soop, 1 daura, 5 sugarcane, fruit basket. Pickup from 10 am on 14 November. Thank you!"
Sweet makers and home kitchens
5. "Fresh thekua, made in pure ghee, available for Chhath. Orders close on 12 November. Reply with quantity in kg."
Clothing shops
6. "New cotton and silk sarees for Chhath have arrived. Visit before 12 November for the best choice."
Greeting on the day
7. "Wishing you and your family a blessed Chhath Puja. May Chhathi Maiya fill your home with health and happiness. — Team Sharma Stores"
Tips
- Chhath is a deeply religious festival. Keep the tone respectful, not salesy.
- Do not send offers on the days of the arghya — only a greeting.
- Confirm every order in writing with the pickup time.
- Message only customers who agreed to hear from you.
Handling the rush
In the days before Chhath, a travel desk or samagri shop can get more messages than one phone can handle. With the official WhatsApp Business API, the whole team replies from one business number in a shared inbox. On our Growth and Pro plans, a keyword like "bus" or "samagri" can send your list straight away, and an away message covers late nights.
See WhatsApp Business API in Patna or our plans from ₹790 a month.
Sources: 2026 Hindu festival calendars for Chhath dates.
FAQs
When is Chhath Puja in 2026?
Chhath Puja runs from 13 to 16 November 2026, with Sandhya Arghya on 15 November and Usha Arghya on 16 November.
When should businesses send Chhath messages?
Travel messages in late October, samagri and sweet orders around 9–11 November, and only a greeting on the arghya days.
What should a Chhath order confirmation include?
The items, quantity and the pickup or delivery time.
Can a travel desk reply to many people at once?
With the WhatsApp Business API, the whole team replies from one number, and keyword replies on Growth and Pro send lists instantly.
Need a custom solution?
Instacode builds production-grade software — algo trading, ecommerce, web apps. Let's talk.
Get in Touch
💬 Comments (0)
Be the first to comment 🚀