WhatsApp Business API for Restaurants and Cloud Kitchens

Your regulars already message you

Many restaurants already take some orders on the WhatsApp Business app, on one phone at the counter. On busy nights, messages pile up and some are missed.

With the API, the same kind of chat runs on one business number shared by the counter, the kitchen manager and the owner. Nobody depends on one phone.

Taking a direct order

A customer sends their order by message. Your staff confirm the items, total, address and delivery time in writing, and send a UPI link. When the order leaves, a short "on the way" note with the rider's number stops repeat calls.

Menu on request

On Growth and Pro, a customer who types "menu" can get your menu image or PDF at once, any time of day. An away message tells late-night customers when the kitchen opens.

Table bookings

Confirm each booking with the date, time and number of people, and send a reminder a few hours before. Fewer no-shows mean fewer empty tables on Saturday night.

Signature dishes and regional food

India has hundreds of GI-tagged foods and products, from Hyderabadi haleem to Bikaneri bhujia, and diners love regional specialities.

If your kitchen is known for a regional dish, tell your regulars when it is on the menu — a weekend biryani, winter sarson ka saag, a festival thali. One well-timed message brings them in.

Bringing regulars back

Customers who opted in can get one or two messages a month: a new dish, a festival menu, a weekday offer. Keep it short and useful. A restaurant that stays in touch gets more repeat orders than one that waits for customers to remember.

Cloud kitchens with many brands

A cloud kitchen may run several food brands from one kitchen. Tag customers by brand, so a pizza offer goes only to pizza buyers and a thali offer only to thali buyers.

Party and bulk orders

Office lunches, birthday parties and festival orders are worth a lot. Confirm the menu, quantity, delivery time and advance in writing, and send a reminder the day before.

Feedback after the meal

A short message after delivery — "How was your meal?" — catches problems early. Happy customers can be invited to leave a Google review; unhappy ones get a quick apology and a fix.

What the platform does not do

There is no menu cart or payment inside WhatsApp, and no bot that writes its own answers. Customers order by message and your staff reply; they pay through your UPI or payment link. Your POS, kitchen display and delivery tracking stay in your own systems.

Languages

Use the languages your diners read — Hindi, English or your local language — with each template approved by Meta.

Setup

We set up the account by phone and screen share: Meta verification, your restaurant's display name and first templates for order confirmation, booking and offers. Past customers who agreed can be imported from a sheet.

Busy nights and shared work

On a Saturday night, one person cannot answer every message. With a shared inbox, the counter handles new orders, the manager answers complaints and the owner checks bulk enquiries — all on the same number, without passing a phone around the kitchen.

Plans

Plans cost ₹790, ₹990 or ₹1,290 a month, with no setup fee. Most restaurants choose Growth for menu keyword replies, away messages and contact lists. See the plans page.

Also read WhatsApp for restaurants and restaurant WhatsApp message examples.