Sharad Navratri 2026 begins on Sunday, 11 October, and ends with Maha Navami on 19 October. Dussehra falls on Tuesday, 20 October. For many shops, these ten days start the festive season that runs to Diwali. Here are simple Navratri and Dussehra WhatsApp messages for business you can adapt.
A simple timing plan
- By 5 October: get your festive templates approved.
- 9–10 October: send your Navratri offer or new collection.
- 11 October: a short greeting, no hard selling.
- 18–19 October: a reminder for Dussehra orders or bookings.
- 20 October: Dussehra wishes.
Two or three messages across the festival are plenty. More than that gets you muted.
Greeting messages (no offer)
1. "Wishing you and your family a joyful Navratri. May Maa Durga bless your home with happiness. — Team Sharma Sarees"
2. "Shubh Navratri! Thank you for being part of our family of customers. — Gupta Sweets"
3. "Happy Dussehra! May good always win in your life. Warm wishes from all of us at City Salon."
Clothing and chaniya choli shops
4. "Hi Neha, our new chaniya choli collection for Navratri is here — 40 designs in cotton and silk. Reply SHOW and we will send photos."
5. "Navratri colours for each day are ready in store. Visit before 10 October to pick yours. [location]"
Sweet shops and caterers
6. "Navratri vrat thali and sabudana specials are available from 11 October. Order by 8 pm for next-day delivery."
7. "Dussehra sweet boxes are ready. Order by 18 October to receive them before the festival. [link]"
Salons and beauty services
8. "Garba nights are coming! Book your festive hair and makeup slot now — weekends are filling fast. Reply with a date."
Garba and dandiya organisers
9. "Your pass for Rang Garba Night, 14 October, is confirmed. Gates open at 7 pm at Gate 2. Parking at the east side."
10. "Due to rain, tonight's garba starts at 8:30 pm instead of 7:30 pm. See you there!"
Tips for festival messages
- Send only to customers who opted in.
- Keep greetings separate from offers — a pure greeting feels warmer.
- Use the customer's name where you can.
- Add one clear action: reply, visit or order by a date.
- Avoid ALL CAPS and too many emojis.
Sending to hundreds of customers
On the official WhatsApp Business API, festive messages go as approved templates, with each customer's name filled in, to lists you choose. On our Growth and Pro plans, you can sort customers into lists — say, saree buyers and sweet buyers — and every reply lands in a shared inbox your team can answer. The platform does not schedule messages for later, so approve templates early and send on the day.
See WhatsApp Business API plans or read our Diwali messages for business.
Sources: 2026 Hindu festival calendars for Sharad Navratri and Dussehra dates.
FAQs
When is Navratri in 2026?
Sharad Navratri 2026 begins on Sunday, 11 October and ends with Maha Navami on Monday, 19 October.
When is Dussehra in 2026?
Dussehra (Vijayadashami) is on Tuesday, 20 October 2026.
How many festival messages should a business send?
Two or three across the festival — an offer or new collection before it starts, a greeting on the day, and one reminder is plenty.
Can I schedule festival messages in advance?
Our platform does not schedule messages for later. Get templates approved early and send them on the day.
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