1. Store Design
- Multiple themes + sub-themes (per store alag look)
- Hero slider — desktop/mobile adaptive, full content control
- Flexible logo upload & logo-only branding
- Dynamic Announcement bar (ON/OFF + Custom Text)
- Promo strip (title + subtitle)
- Editable Trust badges (Free Delivery, X-Days Return)
- Advanced Layout builder for homepage segmentation
- Featured, Trending, Recommended product sections
- Auto-scroll product carousel (ON/OFF)
- Editable Policies pages (Privacy, Refund, Return, Shipping)
2. Product Management
- Multi-image gallery & Product Video support
- Size chart image per product
- Advanced Variants system (Color/Size/Custom Attributes)
- Variant-level stock & auto-decrement logic
- FOMO Urgency badge ("X units sold in Y hours")
- Granular toggles: COD / Free Shipping / Returns
- Per-product return/exchange window configuration
- Reviews system (Login required option, limits)
- SEO-friendly Product URLs & Category management
- Low-stock alerts & Bulk price sync tool
- Trash/Restore system (Delete-safe mechanism)
3. Checkout & Payments
- Shiprocket Fastrr (One-Page Fast Checkout)
- Razorpay payment gateway integration
- Store & Product-level COD controls
- Partial COD support (Advance online + COD)
- Direct Buy Now (Cart bypass) configurable
- Flexible Checkout modes (Guest/Login)
- Secure Firebase OTP login (WhatsApp/phone)
- Coupons system & Frequently Bought Together (FBT)
- Threshold-based Shipping charges formulation
- Payment Method Truth-Engine for accurate status
4. Shipping Automation
- Dual courier support: Shiprocket & Nimbus
- Instant order creation on courier platforms
- Automated pickup location assignment
- Courier AWB & real-time tracking status sync
- RTO prevention via PIN code State detection
- Default store-level package dimensions setup
- Returns & Exchange management panel
5. Automation & Crons
- High-speed SR Checkout webhook engine
- Duplicate-order protection (Idempotent architecture)
- Failsafe crons for webhook misses (15-min auto-create)
- Abandoned cart capture & Reminder crons
- Cart cleanup & Daily system maintenance crons
- Webhook health monitor page & Raw logs parsing
6. Marketing & Analytics
- Full Funnel Meta Pixel tracking setup
- Meta CAPI (Server-side) for iOS14/ad-blocker proofing
- Pixel↔CAPI Deduplication & Bot traffic filtering
- Traffic Source Analytics (Meta, Google, Organic, etc.)
- Ad Set & Ad level granular attribution
- Campaign Manager with UTM auto-generator
- Advanced Analytics Dashboard (AOV, Returning, CR)
- Live Visitors real-time monitoring matrix
- Wigzo/Engage360 integration for WA remarketing
7. WhatsApp Features
- Meta WABA based WhatsApp Order Alerts (Owner)
- Delivery logs mapping & Month-wise billing
- One-click branded WhatsApp CTA for Live Visitors
8. GST & Invoicing
- CA-Ready GST Invoice system (Amazon-style PDF)
- Automated CGST/SGST vs IGST structural calculation
- FY-wise invoice series with editable start numbering
- Bulk downloads architecture (ZIP/Excel register)
- Per-product independent GST rate control
9. Master Admin
- Multi-tenant centralized architecture
- Store Impersonation dynamic tool
- Granular Client Module ON/OFF permission gates
- Hosting Plan Limits & Product volume Capping
- Wallet, Topup, & WA approval administrative workflows
- GUI-based Payment/Amount correction tools (No SQL)
- Comprehensive systemic Audit logs
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